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Mid LevelFull-timeRustAI
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Demand Generation Specialist to join OpenGov, a leader in AI and ERP solutions for local and state governments. This role involves developing integrated campaigns that generate demand and establish OpenGov as a leader in the public sector.
Key Responsibilities
- →Build and launch integrated campaigns across email, paid media, webinars, social, content syndication, and events to drive qualified pipeline
- →Create and manage compelling marketing content that supports campaigns
- →Leverage AI tools to scale content creation and analyze campaign performance
- →Partner with product marketing to identify strategic campaign opportunities
- →Work with marketing operations to segment and nurture audiences
- →Own performance reporting and optimize demand strategy
- →Support ABM campaigns by building and executing personalized programs
- →Stay plugged into government and marketing trends to craft relevant campaigns
- →Collaborate across teams to ensure alignment and maximize impact
Requirements
- ✓3+ years of B2B or B2G marketing experience, ideally in SaaS or a high-growth environment
- ✓Proven experience developing and executing multi-channel demand gen campaigns
- ✓Strong writing and editing skills with examples of campaign or content work
- ✓Familiarity with Marketo, Salesforce, and demand gen platforms
- ✓Analytical mindset with the ability to interpret data and translate insights into action
- ✓Strong project management skills with a hands-on attitude
- ✓Collaborative, adaptable, and energized by a fast-paced environment
- ✓Experience in or interest in public sector/government marketing is a bonus
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