Product Marketing Manager at PaperCutSoftware

Location: Melbourne (Global HQ) Team: Market Readiness Reporting to: Global Market Readiness Stream Lead This is a 12-month Fixed Term Contract The PaperCut Story At PaperCut, we believe two things: great code can change the world, and a great flat white can change your morning. Now, let's be honest, "print management" doesn't usually make people leap out of their chairs. But here at PaperCut, we’ve turned the most boring part of IT into one of the most exciting and impactful jobs in tech. How? Simply put, our code saves trees! We’re a BCorp-certified company on a mission to make our customers' printing waste-free, easy, and secure. With a global footprint spanning 195 countries and 140 million end users, we are a true Australian success story moving forward into the cloud, SaaS, and beyond print. What You’ll Actually Do • Bridge the Gap: Be the strategic lead between Product Marketing and the Web team, treating papercut.com like a product to ensure our global web presence is impactful and cohesive. • Master the Multichannel Puzzle: Manage complex messaging across SaaS and On-Premise solutions, ensuring clear, outcome-based stories for diverse personas and global regions. • Map the Journey: Interrogate data using Heap and Microsoft Clarity to define "Jobs to be Done," while conducting qualitative interviews to validate customer and partner needs. • Finesse Technical Truth: Partner with Engineering and Support SMEs to transform raw technical knowledge into high-impact, brand-aligned content that guides visitors from education to lead. • Optimise Information Architecture: Rethink how technical documentation is accessed, ensuring "how-tos" are intuitive and structured. • Drive the Roadmap: Own the backlog for product-related web improvements, setting clear requirements and priorities that deliver the highest value. What You Bring to the Table • A Sharp "Finesser’s" Eye: You have a gift for positioning, turning dense technical jargon into crisp, persuasive copy that adheres to strict brand guidelines. • Systems Thinking: You don’t just fix a page; you improve the template. You look for scalable ways to organise information across different products and verticals. • Technical Literacy: You’re comfortable "under the hood," navigating Markdown updates and Git-based CMS environments (like CloudCannon) without breaking a sweat. • Empathetic Researcher: You’re a natural at discovery, knowing exactly how to extract the "why" from stakeholders and customers to fuel better web strategies. • Prioritisation Pro: You can distil a mountain of requests into a streamlined roadmap, balancing the needs of CX and SMEs with ease. Why Join PaperCut? • Values-Driven: We’re guided by our values: Caring, Honest, Intelligent, and Nimble (CHIN). They aren't just posters; they’re how we build products and treat each other. • Melbourne Born & Bred: We are a true Australian success story, still owned and run by our founders right here in Melbourne. • Share the Success: We offer all permanent employees a Share the Success bonus, ensuring that when the company thrives, our people do too. • Real Impact: PaperCutters are involved in strategic decisions through collaborative leadership groups. We respect expertise and give you the autonomy to build. • Generous Leave: Including up to 18 weeks of parental leave and a genuine commitment to Diversity, Equity, Inclusion, and Belonging.