Senior Marketing Manager, Healthcare Providers at Patientpoint

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Job Summary: PatientPoint is seeking a strategic, results-driven Senior Marketing Manager to support our healthcare provider business. This role is responsible for developing and executing integrated marketing campaigns that drive provider recruitment, accelerate pipeline and unlock growth opportunities across the healthcare provider (HCP) landscape. This individual will play a critical role in identifying and capitalizing on white space within the market—bringing forward innovative, insight-driven campaigns that resonate with providers and their unique needs. They will serve as a key partner to Sales, creating impactful sales enablement tools while also building scalable marketing programs that drive awareness and demand. The ideal candidate is both a strategic thinker and hands-on operator—someone who values the balance of planning and execution, thrives in a fast-paced environment and understands the nuances of healthcare delivery and provider decision-making. What You’ll Do: • Develop and execute integrated, multichannel marketing campaigns that drive provider recruitment, engagement and pipeline growth • Identify market opportunities and white space within the HCP landscape to inform campaign strategy and positioning • Partner closely with Sales to create tailored, high-impact sales materials (pitch decks, sell sheets, case studies and more) that support conversion across the funnel • Build and support scalable sales and marketing collateral that can be leveraged across segments and personas • Collaborate cross-functionally with Product, Sales, Content and Marketing teams to align on priorities, messaging and go-to-market strategies • Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption • Contribute to campaign content strategy and develop short-form content (emails, landing page copy, digital ads, sales materials), partnering with the Content Marketing Center of Excellence for larger initiatives • Partner with digital and demand marketing team to inform channel strategy, audience targeting and campaign optimization (while not owning execution) • Plan and execute marketing programs across digital, social, third-party publications and event channels to reach providers across the buyer journey • Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies • Track, measure, and report on campaign performance, pipeline impact and ROI • Communicate marketing strategies, plans and results clearly to Sales and cross-functional stakeholders • Operate with agility—adapting plans and strategies as business needs evolve What We Need: • 7+ years of experience in B2B marketing, with healthcare or provider-side experience strongly preferred • Proven ability to develop and execute strategic marketing campaigns that drive measurable business outcomes • Deep understanding of healthcare providers, health system and practice operations and the dynamics of delivering care • Strong experience partnering with Sales and building effective sales enablement materials • Experience supporting or leading product marketing and go-to-market initiatives, including new product launches • Solid understanding of digital marketing channels and how they contribute to full-funnel performance • Strong appreciation for the role of content in driving engagement, with the ability to write clear, compelling marketing copy • Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting • Ability to identify market opportunities and translate insights into actionable marketing strategies What You’ll Need to Succeed: • Highly collaborative, team-oriented mindset with strong cross-functional communication skills • Comfortable balancing strategic thinking with hands-on execution • Adaptable, proactive and comfortable navigating ambiguity and change About PatientPoint: PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com. Latest News & Innovations: • Named A Best Place to Work! Read More • Mike Walsh, COO answers "What Makes a Great Leader". Read More • Recognized on Vault’s Top Internship List. Read More What We Offer: We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates. PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V