TikTok Shop Paid Media Manager at pattern

pattern

Lehi, UT, US·13h ago

ManagerFull-timeAWSMachine LearningGitAI

Salary Range

$115,600 - $156,400 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a TikTok Shop Paid Manager to join our team at Pattern, a fast-growing company that accelerates brands on global ecommerce marketplaces using proprietary technology and AI. This role focuses on setting up, launching, and optimizing TikTok ad campaigns to maximize ROI and drive profitable revenue growth.

Key Responsibilities

→Set up and launch new TikTok ad campaigns aligned with brand objectives and target audiences.
→Develop and brief ad creatives (video assets, copy, calls-to-action) tailored to TikTok’s platform and current trends.
→Optimize live campaigns to maximize ROI by adjusting targeting, creatives, and bids as needed.
→Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates.
→Conduct A/B testing on creatives, audiences, and campaign structures.
→Produce regular performance reports with insights and recommendations.
→Coordinate with creative and content teams for ongoing asset refreshes.
→Stay current on TikTok platform updates, features, and emerging ad solutions.
→Troubleshoot tracking and set up conversion events via TikTok Pixel.
→Manage budgets and pacing to ensure campaigns stay within spend targets.

Requirements

✓Minimum 1–2 years’ experience managing TikTok Ads campaigns.
✓Strong understanding of TikTok Ads Manager and a variety of ad formats (In-Feed, Top View, Branded Hashtag Challenge, GMVmax, etc.).
✓In-depth knowledge of audience targeting, bidding strategies, and campaign optimization.
✓Ability to analyze campaign data and present actionable insights.
✓Creative mindset for developing engaging ad creatives tailored for TikTok.
✓Familiarity with pixel setup, tracking, and attribution best practices.
✓Experience with budget management, pacing, and reporting.
✓Excellent communication and collaboration skills.