Field Marketing Manager at Pendo

The Team + The Role Pendo’s Field Marketing team partners closely with Sales to create programs that drive pipeline growth, deal acceleration, and stronger customer relationships. The team builds targeted regional experiences and campaigns that bring Pendo’s brand to life for enterprise prospects and customers. The Field Marketing Manager will align deeply with the Enterprise sales organization to plan, execute, and measure sales-focused marketing programs and regional in-person events. This role owns the strategy, logistics, cross-functional coordination, and performance analysis needed to deliver high-quality experiences that generate qualified leads, build brand awareness, and support Enterprise sales priorities. This role is based in our San Francisco office. What this looks like day-to-day • Sales alignment: Partner closely with the Enterprise sales team to understand their needs, goals, and objectives. Collaborate with Marketing and Sales to develop targeted campaigns and tactics that support those priorities and adjust plans as conditions change. • Program execution: Work with Marketing, Sales, leaders, and executives to ensure events and programs are successful. Create a strong experience for prospects and customers that reflects Pendo’s brand and stands out in the market. • Regional events: Plan, execute, and manage regional in-person field marketing events in the United States. Build compelling experiences that engage target audiences, generate qualified leads, and increase brand awareness. • Performance analysis: Analyze event and program performance metrics to understand what is working and where improvements are needed. Share actionable recommendations that improve future marketing programs and initiatives. • On-site execution: Travel to events to oversee execution and ensure attendees receive a best-in-class experience. Manage details, logistics, and real-time decisions that support strong event outcomes. • Content collaboration: Collaborate with the marketing team to create high-quality content assets that resonate with target audiences. Ensure content supports sales efforts and aligns with broader campaign goals. Who You Are Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work. You're a builder, not a maintainer. You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Field Marketing Managers don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work. You're AI-curious - genuinely. You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut. Must-haves • Bachelor’s degree and at least 3 years of relevant experience, including event planning and sales partnership. • Demonstrated ability to collaborate successfully with cross-functional teams. • Strong project management and communication skills, with the ability to manage event logistics, stakeholders, and timelines. • Comfortable working in a fast-changing environment with a quick-start mentality and high production output. • Ability to work autonomously and as part of a team. • Ability to travel for events and on-site execution. Nice-to-haves • Background in B2B SaaS event marketing or a sales environment. • Creative and strategic thinker with strong attention to detail and a positive, forward-thinking approach. • Ability to leverage corporate campaigns alongside field initiatives to drive full-funnel demand. • Proficiency in Google Suite, Salesforce, Outreach, and Splash. About Pendo Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus. Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote. Compensation: The expected salary range for this role to be performed in San Francisco/Bay Area, CA is $98,500 - $123,200. Benefits: Highly competitive, employer-heavy coverage including $0 premium options, strong 401(k) match, equity, and flexible time off. EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives. Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: [Upgrade to PRO to see contact]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.