Marketing Manager - Growth at pendulum

About Pendulum Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome.  Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin.  We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome. Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a  unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale. The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company  earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.    If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.   Position Summary: We are looking for a seasoned, platform-expert Paid Media Manager to join our Growth Marketing team. This is not an entry-level role — we are looking for someone who has deep, hands-on mastery of paid media and can take a campaign brief, creative assets, and strategic direction and independently build, launch, and optimize high-performing campaigns across channels. Reporting to the Director of Growth Marketing, you will be the in-platform engine that brings our paid media strategy to life. You know every lever available to you inside Meta, Google, and TikTok, and you use that knowledge to execute with precision and speed. You are as comfortable structuring a full-funnel campaign from scratch as you are diving into an underperforming ad set and diagnosing exactly what needs to change. They enjoy all phases of creative development and have a detailed eye for asset production. We’re also looking for someone who thrives in a fast-paced, lean and collaborative environment. Iterations and group input will be familiar territory for this person. While we want someone who can think big, we also need someone who can be resourceful in how they approach executing. They should be both passionate and comfortable working with a very young brand in its early stages of growth. We’re looking for someone who’s energized by the pace and possibility of a fast-growing, mission-driven company. You thrive in a collaborative, nimble environment where ideas are shaped through iteration, feedback, and shared vision. You’re not just a big thinker—you’re also a creative problem-solver who knows how to make things happen with limited resources. If you're excited by the opportunity to help shape a young brand from the ground up, and passionate about building something with purpose, you'll feel right at home here. What You'll Do: Campaign Build & Launch • Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding. • Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one. • Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch. • Move quickly and efficiently — you know how to get campaigns live without sacrificing quality or attention to detail. Optimization & Performance • Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation. • Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track. • Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements. • Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action. Creative Execution & Testing • Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel. • Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings. • Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction. • Stay on top of new ad formats, placements, and creative best practices across platforms and proactively recommend tests to the Director. Measurement & Incrementality • Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions. • Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations. • Contribute to building a measurement culture on the team — bringing rigor, curiosity, and a test-and-learn mindset to everything you do. Reporting & Collaboration • Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers. • Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge. • Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel. • Bring a point of view — you are not just an executor, you are a thought partner who proactively contributes ideas and observations. Who You Are: • 5+ years of hands-on paid media experience with deep expertise in Meta Ads Manager and Google Ads — you know these platforms inside and out. • TikTok Ads experience is a strong plus; familiarity with emerging and streaming/OTT channels is a bonus. • You can receive a brief, assets, and direction and independently build and launch a campaign end-to-end without needing step-by-step guidance. • Expert-level understanding of campaign structure, audience segmentation, bidding strategies, and creative best practices across platforms. • Analytically sharp — you can read performance data, identify what is and is not working, and translate findings into clear actions and recommendations. • Experienced with incrementality testing and measurement tools such as Haus, Triple Whale, Northbeam, or similar. • Highly organized and detail-oriented, with strong QA instincts — you catch mistakes before they go live. • A proactive communicator who keeps their manager informed, flags issues early, and brings solutions not just problems. • Comfortable working in a fast-paced, high-growth environment where priorities shift and speed matters. • Proficient with or eager to leverage AI tools to improve workflow efficiency, creative testing, and campaign performance. Nice to Have: • Experience in DTC, CPG, health & wellness, or subscription-based brands. • Familiarity with tools such as Google Analytics, Looker, Triple Whale, or similar analytics platforms. • Understanding of landing page performance and CRO principles as they relate to paid media. • Experience working directly with or in support of a senior growth or performance marketing leader. Salary & Benefits • $140,000 - $160,000 • Medical, Dental, and Vision • Commuter Benefits • Life & STD Insurance • Company match on 401 (k) • Flexible Time Off (FTO) • Equity