Performance Marketing Specialist at Platacard

We are looking for a Performance Marketing Specialist to drive customer acquisition. This person will be responsible for planning, launching and optimizing campaigns with clear ownership over performance metrics. Our team is in Mexico, so the work will be time zone specific. This is a high-accountability role. You will not only manage campaigns, but also contribute to strategy, testing frameworks, and cross-functional alignment. Challenges that await you: • Own campaign execution and performance across multiple ad platforms. • Monitor and improve core metrics such as CAC, CVR, CTR, and volume. • Develop and execute structured testing roadmaps for creatives, audiences, and bidding strategies • Understand and optimize acquisition based on unit economics and funnel performance • Identify performance drivers and translate insights into action • Collaborate closely with creative teams to improve ad effectiveness • Work with analytics and product teams to ensure accurate tracking and attribution • Proactively surface risks and opportunities What makes you a great fit: • Minimum 3 of experience managing web paid campaigns • Strong hands-on experience with Google Ads and Meta Ads • Proven ability to manage budgets and drive measurable growth • Solid understanding of performance metrics, attribution, and experimentation • Strong analytical skills and structured thinking • Ownership mindset, you take responsibility for outcomes • Ability to operate independently without constant supervision • Focus on impact over activity Nice to Have: • Fluent in English and Spanish is a strong plus • Experience in fintech or banking. • Experience managing >5-figure monthly budgets Our ways of working: • Innovative Spirit: A commitment to creativity and groundbreaking solutions • Honest Feedback: valuing open, transparent communication • Supportive Team: a strong, collaborative community • Celebrating Achievements: recognizing our wins together • High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances Our benefits: • Relocation support to one of our hubs — Mexico, Serbia, Cyprus, Georgia — with assistance for the employee and their family • Flexible work from one of our offices or remote • Healthcare Coverage • Education Budget: Language lessons, professional training and certifications • Wellness Budget: Mental health and fitness activity reimbursements • Vacation policy: 20 days of annual leave and paid sick leave