Senior/Lead Product Analyst (SME Origination) at Platacard

We are launching SME – a new product focused on small and medium businesses in Mexico, and are looking for a Senior/Lead Product Analyst to help build the function from the ground up. You will define how we scale acquisition for SME users, build the entire analytics foundation for the product, and turn early-stage ambiguity into a clear, data-driven system. What you’ll do: • Own end-to-end product analytics for SME, driving decisions across growth & product • Build the core analytics foundation from scratch: define key metrics, user funnels, and tracking architecture • Design clear visibility into acquisition channels and user journeys – who comes from where, and how they convert • Set up scalable reporting for SME acquisition performance and experimentation outcomes • Build and analyze full funnel flows for SME users, from first touch to activation and repeat usage • Design and evaluate A/B testing framework adapted to SME scale • Identify key specifics of the Mexican SME market and reflect them in product and growth logic • Partner closely with product and business stakeholders to turn ambiguous questions into measurable hypotheses • Drive continuous iteration on acquisition efficiency, funnel conversion, and growth levers What makes you a great fit: • A mathematical or technical degree from a top-tier university (MSU, MIPT, HSE, MSTU, MEPhI, NSE, etc.) • Expert knowledge of mathematical statistics, probability theory, and systematic thinking • Advanced SQL and Python • Hands-on experience with Tableau, Superset, or similar BI tools to translate data into actionable insights • Ability to understand business objectives and transfer them into technical analytical tasks • Experience in building processes and scaling them in fast-paced environments • English proficiency (B1+) for effective collaboration within our international community Our ways of working: • Innovative Spirit: a team from the best technical universities • Honest Feedback: valuing open, transparent communication • Supportive Team: a strong, collaborative community • Celebrating Achievements: recognizing our wins together • High-Tech Environment: a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finances Our benefits: • Relocation support to Mexico with full visa & permit support to the employee and family • Flexible work from our Mexican office • Healthcare Coverage • Education Budget: Language lessons, professional training and certifications • Wellness Budget: Mental health and fitness activity reimbursements • Vacation policy: 20 working days of annual leave and paid sick leave