Senior Lifecycle Marketing Specialist - Singapore at Plaud

About Plaud Inc. Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.   Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.   To learn more about Plaud, please visit [Upgrade to PRO to see link] and follow along on Instagram [Upgrade to PRO to see link] [Upgrade to PRO to see link] [Upgrade to PRO to see link] Facebook [Upgrade to PRO to see link] LinkedIn [Upgrade to PRO to see link] and YouTube [Upgrade to PRO to see link]   Why You Should Join Us Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. - Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years. - Define the next-gen paradigm for human-AI interaction. - Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion. - Work with passionate teammates who value innovation, collaboration, and customer success. - Grow your career in a culture that champions continuous learning and fast career development. - Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere. What you will do - Own a core lifecycle phase end-to-end (post-acquisition onboarding, conversion, engagement, renewal, or win-back), with accountability for user outcomes and business impact. - Define lifecycle strategy and hypotheses by identifying target user behaviors, prioritizing initiatives, and setting success metrics tied to funnel and cohort performance. - Design, sequence, and lead experimentation across automation, segmentation, messaging, timing, and triggers, and make clear decisions on what to scale, iterate, or stop. - Translate lifecycle data into decisions, diagnosing drop-offs, engagement decay, or churn patterns and adjusting strategy based on evidence rather than intuition. - Set execution standards and guide specialists, reviewing work, unblocking delivery, mentoring execution talent, and ensuring learnings compound across the team.   Skills, qualifications and experience we look for - 3-5 years of experience in lifecycle, CRM, or growth marketing, with direct ownership of meaningful user outcomes in subscription or usage-based products. - Hands-on experience with lifecycle platforms such as Klaviyo, Braze, MoEngage, or similar, with strong understanding of automation logic, segmentation, and experimentation. - Strong analytical capability, comfortable working with funnel analysis, cohort behavior, and experiment results; ability to query or reason directly with data (e.g. SQL) is a plus. - Experience operating in global or multi-market environments, balancing global consistency with regional nuance without fragmenting strategy or ownership. - Clear, decisive communicator with an ownership mindset, able to make trade-offs, challenge assumptions constructively, and be accountable for outcomes rather than activity. What we offer - Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success. - High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity. - Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency. - Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires. - Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity. - Medical & Insurance Coverage Comprehensive benefits to protect our employees' financial security, physical health, and longterm growth. Medical insurance and WICA coverage for all full-time employees.