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Mid LevelFull-timeData ScienceGitAI
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Lifecycle Marketing B2B Strategist to join our team at Power Digital, a tech-enabled growth firm that helps companies drive revenue and brand recognition. This role involves managing email and SMS marketing campaigns for B2B clients, optimizing strategies, and collaborating with various departments.
Key Responsibilities
- →Define and drive email marketing and SMS strategy for B2B clients
- →Manage daily operations of the email marketing channel, including marketing calendar, strategy, content, and deployment
- →Build and manage automated email marketing programs with end-to-end tracking
- →Collaborate with the creative team to ensure brand guidelines are followed
- →Report and provide recommendations on lifecycle programs’ performance monthly
- →Use data to continuously test, measure, and optimize email marketing programs
- →Partner and collaborate cross-functionally with other digital channels
- →Employ AI technologies to enhance and optimize business processes
- →Utilize Power Digital's Nova ecosystem for your department
Requirements
- ✓2-5 years experience in B2B email marketing strategy, production, and campaign management
- ✓Strong analytical and strategic copywriting skills
- ✓Hands-on experience with email platforms like Klaviyo, Hubspot, or Braze
- ✓SMS experience (preferred)
- ✓Expertise in email best practices, including segmentation, deliverability, copy, and design
- ✓Working knowledge of HTML/CSS for email coding
- ✓Strong communication, rapport building, and presentation skills
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