Measurement & Ad Operations Lead at Powerdigitalmarketing

Powerdigitalmarketing

Remote - Brazil·6d ago

LeadFull-timeRustData ScienceGitGoAIData

Salary Range

$33,915 - $45,885 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking a Measurement & Ad Operations Lead to join our team at Power Digital, a tech-enabled growth firm that helps companies drive revenue and brand recognition. This role is responsible for the technical execution and quality control of measurement across all digital marketing channels.

Key Responsibilities

→Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
→Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
→Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
→Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
→Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
→Support HIPAA-compliant measurement setups including BAAs and compliant data flows
→QA all tracking prior to campaign launches and after major site updates
→Monitor conversion health across accounts and proactively resolve tracking discrepancies
→Maintain and document Measurement Framework implementation alignment
→Support automation initiatives related to conversion syncing, error handling, and QA
→Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
→Create and maintain tracking documentation and SOPs
→Employ AI technologies to enhance and optimize business processes

Requirements

✓3+ years of experience in digital marketing tracking or ad operations
✓Advanced experience with Google Tag Manager (client-side required; server-side preferred)
✓Strong understanding of Google Ads conversion tracking and offline conversion imports
✓Familiarity with Meta CAPI and event prioritization
✓Experience working with CRM integrations and form tracking
✓Understanding of HIPAA-compliant marketing environments preferred
✓Strong QA mindset and attention to detail
✓Ability to troubleshoot tracking issues independently
✓Comfortable working cross-functionally with Media, Engineering, and Analytics teams
✓Proficient in Google Workspace