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Entry LevelFull-timeGit
Salary Range
$24,480 - $33,120 /year
This salary is estimated based on similar roles. The actual salary may vary.
Franchise Marketing Manager  
Because we strive to put people first.   
Culture, our way.
Purpose of the role:
As Primark embarks on an exciting journey of growth through international Franchise partnerships, the Franchise Marketing Manager will play a pivotal role in bridging the gap between Primark’s internal Customer and Digital Teams, the Franchise Team and our external Franchise partners.
This newly created role will act as the single point of contact for all brand & marketing-franchise related matters, ensuring effective collaboration, issue resolution, and delivery to our Franchise partners and territories.
This role will report to the Director of Marketing on a hardline basis and the Head of Franchise on a dotted line basis.
What You’ll Do as an Franchise Marketing Manager:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day: 
• Work across the Primark business to deliver joined-up marketing campaigns with the franchise, customer, digital, commercial and merchandising teams.
• Refine and approve our global marketing plan, to best represent and serve the needs of our partners, balanced with our owned business.
• Ensure marketing and VM materials are shared with partners (and implemented) in line with Franchise stock movements (noting lead time differences between Franchise and our ‘owned’ business).
• Has accountability & sign-off permissions for marketing material ‘localisations’ that are proposed by our Franchise partners.
• Responsible for gaining Brand approval on localised/adapted marketing material, campaigns, assets and creative.
• Act as a single (initial) point of contact for both the Franchise team, and our partner(s) across customer and digital, including Influencer, Social and Loyalty. 
Free to sign up. Takes 30 seconds.
About Primark
Primark is a leading international retailer specializing in fast fashion, offering a wide range of clothing, accessories, and home goods at affordable prices. Founded in Dublin, Ireland, in 1969 as Penneys, the company rebranded to Primark outside of the United States to expand its global footprint. Today, Primark operates hundreds of stores across Europe and the United States, catering to budget-conscious consumers who seek trendy, high-quality products without compromising on style. The brand has built a reputation for its efficient supply chain and commitment to ethical sourcing, making it a staple in the fast-fashion industry. Primark’s product lineup includes apparel for men, women, and children, as well as footwear, beauty items, and home décor, all designed to reflect current fashion trends at accessible price points. Key features of Primark’s offerings include frequent style updates, durable materials, and a focus on value-driven design. The retailer targets young adults, families, and fashion enthusiasts who prioritize affordability and variety. By maintaining a fast-paced inventory turnover and leveraging in-house design teams, Primark ensures its customers can consistently find the latest trends at competitive prices. Notable achievements include Primark’s rapid expansion into new markets and its recognition as one of the world’s most valuable fashion brands. The company has also made significant strides in sustainability, implementing initiatives to reduce waste and improve ethical labor practices. Primark’s unique value proposition lies in its ability to deliver high-fashion aesthetics at low prices, supported by a customer-centric approach that emphasizes accessibility and trend relevance. This combination has solidified its position as a dominant player in the fast-fashion sector.
