SEO Content Manager at Primark

What You’ll Do as a SEO Content Manager In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:   • Own and drive the end-to-end SEO content strategy across EN markets, aligning with business goals, commercial priorities, AI-driven search trends, and organic growth objectives; identify content gaps, emerging opportunities, and risks through market, competitor, and industry analysis. • Define content direction, roadmap, and scaling strategy, determining what content should exist, why it matters, and how to grow it efficiently; manage the SEO content roadmap, content calendar, and prioritisation based on business impact, performance metrics, demand, and delivery timelines. • Lead, manage, and develop the SEO content team, including mentorship, performance management, career development, and supporting the Senior SEO Analyst’s progression into a managerial role; promote SEO capability and best practices across the wider digital team. • Establish SEO standards, governance, and frameworks to ensure consistency, quality, discoverability, and alignment across all content channels; embed SEO best practices into content creation, copywriting, editorial workflows, and digital production processes. • Oversee content execution and optimisation, including high-quality, demand-led content creation, internal linking strategy, technical collaboration, content architecture, keyword research, clustering, tracking dashboards, and link-building strategies to improve search performance and domain authority. • Champion data-driven SEO performance management, defining KPIs, measurement frameworks, and attribution models; oversee reporting dashboards, translate insights into actionable briefs and recommendations, ensure initiatives are testable and measurable, and clearly communicate SEO impact on traffic, growth, and revenue to stakeholders across marketing, product, editorial, technical, and trading teams.