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Mid LevelFull-timeAI
Salary Range
$51,000 - $69,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an experienced Paid Media / Performance Marketing Freelancer to help Prolific scale and optimize their paid media initiatives across Prolific for Research. This role involves hands-on execution across multiple paid channels while providing clear performance insights and recommendations.
Key Responsibilities
- →Set up, manage, and optimize paid media campaigns across multiple channels including paid search, LinkedIn Ads, Influ2, Meta, content syndication partners, and platforms
- →Develop and refine audience targeting strategies for B2B, research, academic, AI, and commercial segments
- →Manage campaign structure, bidding strategies, budgets, and creative testing
- →Collaborate with internal stakeholders on messaging, positioning, and landing page optimization
- →Monitor performance daily and optimize for key metrics such as CPL, CAC, conversion rates, and ROI
- →Produce clear, actionable performance reporting on a weekly/monthly basis
- →Conduct channel analysis to identify scale opportunities, inefficiencies, and new tests
- →Recommend new paid channels, formats, or placements based on performance insights
- →Ensure tracking, attribution, and measurement are set up correctly
Requirements
- ✓Proven experience managing paid media campaigns for B2B products, preferably SaaS, marketplaces, or platforms
- ✓Strong hands-on experience with LinkedIn, Influ2, Hubspot, Meta, and other relevant channels
- ✓Familiarity with marketing automation and CRM tools
- ✓Experience with content syndication and lead-gen focused paid campaigns
- ✓Strong analytical skills and confidence working with performance data and reporting tools
- ✓Ability to own campaigns end-to-end without heavy oversight
- ✓Experience running experiments and structured testing roadmaps
- ✓Ability to clearly explain performance, insights, and recommendations to non-specialists
- ✓Experience working as a freelancer or contractor with fast-moving teams
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