Senior Integrated Marketing Manager at Purestorage

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. THE ROLE As a Senior Integrated Marketing Manager, you will be the architect of the end-to-end customer journey, developing and orchestrating integrated GTM journeys and campaigns, and leading a cross-functional team to drive brand awareness, customer engagement, pipeline progression, and revenue growth. You will lead cross-functional "rhythms" across Web, Digital, and Brand teams to ensure the Everpure story resonates deeply with our target buying groups. Your mission is to bridge the gap between brand awareness and revenue growth by orchestrating "moments that matter" throughout the customer lifecycle. This is a high-visibility role where your strategic influence directly shapes how the market experiences the Everpure Platform. WHAT YOU'LL DO • Design and Orchestrate Integrated GTM Journeys and Campaigns: Lead the development of end-to-end marketing campaigns that move target segments through the funnel, utilizing a data-driven "jobs-to-be-done" (JTBD) framework to deliver personalized, multi-channel experiences. • Drive Cross-Functional Execution and Alignment: Act as the central hub for marketing operations, collaborating with MOPS, Digital, and Product teams to activate automation and ensure a consistent, unified voice across all Everpure touchpoints. • Optimize Performance and Pipeline Acceleration: Define and monitor key performance indicators (KPIs) such as buying group coverage and pipeline progression, rapidly iterating on strategies to improve conversion rates and maximize marketing ROI. • Lead Strategic Communication and Stakeholder Management: Present journey strategies and campaign results to executive leadership, fostering a culture of transparency while managing external agency partnerships to extend our internal capabilities. • In-Office Collaboration: We are primarily an in-office environment and therefore, you will be expected to work from our Raleigh office in compliance with Everpure’s policies, unless you are on PTO, or work travel, or other approved leave. WHAT YOU BRING • Expertise in B2B Integrated Marketing Strategy: Extensive experience building and leading multi-channel integrated marketing campaigns within the B2B technology sector (IT, data storage, or cloud computing preferred). • Customer Journey Mastery: Proven ability to map complex buyer lifecycles and implement personalization and segmentation strategies that drive measurable engagement and revenue impact. • Collaborative Leadership: Demonstrated success in leading cross-functional teams and managing complex projects through influential communication and transparent stakeholder management. • Analytical Decision-Making: Proficiency with marketing technology stacks and analytics tools to interpret performance signals and translate raw data into actionable campaign optimizations. #LI-ONSITE #LI-KT1 Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations. This role may be eligible for incentive pay and/or equity. There is no application deadline and we accept applications on an ongoing basis until the job is filled. The annual base salary range is: $146,000—$219,000 USDWHAT YOU CAN EXPECT FROM US: • Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers. • Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®! • Team: We build each other up and set aside ego for the greater good. And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information. ACCOMMODATIONS AND ACCESSIBILITY: Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [Upgrade to PRO to see contact] if you’re invited to an interview. OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM: We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership. Everpure is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire. Join us and bring your best. Bring your bold. Pure and simple.