Sr. Martech & Data Platform Lead at Purestorage

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. THE ROLE Drive the evolution of Everpure’s go-to-market engine by architecting and scaling our Customer Data Platform (CDP) strategy to maximize global revenue impact. As a Principal Lead, you will serve as the premier subject matter expert, guiding cross-functional execution and transforming fragmented data into high-performance audience intelligence. This role acts as a strategic bridge between Marketing, IT, and Data Engineering, turning complex technical ecosystems into advanced personalization engines that directly fuel pipeline growth and marketing ROI. Your mission is to ensure every customer interaction is powered by precise, real-time data insights through visionary technical leadership and architectural excellence. WHAT YOU'LL DO • Architect & Integrate: Lead the technical design, strategy, and end-to-end integration of a composable CDP (e.g., Hightouch) to unify data across Snowflake, Salesforce, and Marketo, ensuring a seamless flow of intelligence across the Everpure Platform. • Strategy & Governance: Author and champion the comprehensive marketing data roadmap, establishing enterprise-wide data quality frameworks, synchronization standards, and KPIs that measure marketing effectiveness. • Audience Activation: Partner directly with Sales and Marketing teams to operationalize complex customer journeys, leveraging identity resolution and propensity-to-buy modeling to enable high-precision targeting. • Cross-Functional Influence: Spearhead collaboration across Revenue Operations, BI, and Finance to align global GTM systems, ensuring data integrity across account hierarchies and lead-to-account matching. • Data Innovation: Design frameworks for real-time reporting and B2B data enrichment, empowering digital marketing organizations to optimize media tactics and campaign performance with speed and agility. • Office Presence: We are primarily an in-office environment and therefore, you will be expected to work from the Santa Clara office in compliance with Everpure's policies, unless you are on PTO, or work travel, or other approved leave. WHAT YOU BRING • Expert CDP Architecture: Deep technical mastery in designing and executing composable CDPs and MarTech infrastructure (Salesforce, Marketo, Snowflake) within a global B2B enterprise environment. • Advanced Data Strategy: Proven success in designing complex data flows, managing identity resolution, and translating data capabilities into sophisticated segmentation and personalization strategies. • Cross-Functional Leadership: Demonstrated ability to influence senior technical and business stakeholders at all levels of the organization to drive alignment on GTM systems and processes. • Analytical Problem Solving: Exceptional capability in marketing analytics and data governance, with a focus on building actionable frameworks for audience intelligence and measurable business outcomes. #LI-ONSITE #LI-KT1 Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations. This role may be eligible for incentive pay and/or equity. There is no application deadline and we accept applications on an ongoing basis until the job is filled. The annual base salary range is: $168,000—$252,000 USDWHAT YOU CAN EXPECT FROM US: • Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers. • Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®! • Team: We build each other up and set aside ego for the greater good. And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information. ACCOMMODATIONS AND ACCESSIBILITY: Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [Upgrade to PRO to see contact] if you’re invited to an interview. OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM: We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership. Everpure is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire. Join us and bring your best. Bring your bold. Pure and simple.