Content Marketing Specialist at Quadient1

We are seeking a creative and detail-oriented Content Marketing & Messaging Specialist to shape and communicate our brand story. This role is responsible for translating complex ideas into engaging, audience-focused content while ensuring a consistent voice across all digital and offline channels. You will collaborate with cross-functional teams to develop, execute, and optimize messaging strategies that drive brand awareness, engagement, and lead generation. Brand Voice & Messaging Strategy • Define and maintain a consistent brand voice across all communication channels • Ensure all content is aligned with brand guidelines and messaging strategyContent Creation • Develop and produce high-quality content including blogs, website copy, email campaigns, social media, newsletters, and marketing collateral • Create compelling, audience-centric messaging that drives engagementCampaign Support • Collaborate on integrated marketing campaigns by developing persona-based messaging and content • Support go-to-market initiatives with targeted value propositionsAudience Research & Insights • Conduct research to understand target audiences and buyer personas • Tailor messaging based on audience behavior and needsCross-Functional Collaboration • Partner with Campaigns, Product Marketing, Sales, and Design teams • Ensure consistent messaging across all customer touchpointsPerformance & Optimization • Track and analyze content performance using KPIs (engagement, conversion, etc.) • Optimize messaging strategies based on data and insightsDigital & Social Presence • Manage and optimize content across digital channels • Ensure accuracy, relevance, and timeliness of published content