Retention Marketing Manager (Canada) at Quince

ABOUT QUINCE Founded in 2018, Quince was built to challenge the idea that nice things have to cost a lot. Our mission is simple: to make really high quality essentials for really low prices, produced fairly and sustainably. We believe everyone deserves exceptional craftsmanship and timeless design without the traditional markups. Quince is a direct-to-consumer (DTC) model that cuts out middlemen and leverages just-in-time manufacturing to minimize waste and maximize value. Quince is a tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything we do. Our unwavering commitment to excellence and company values guide our teams and actions: • Customer First: We prioritize customer satisfaction in every decision. • High Quality: True quality means premium materials and rigorous production standards you can feel good about. • Essential Design: We focus on timeless, functional essentials instead of chasing trends. • Always a Better Deal: Innovation and transparency ensure value for both customers and partners. • Social & Environmental Responsibility: We commit to sustainable materials, ethical production, and fair wages. Quince partners with world-class manufacturers across the globe and serves millions of customers. With strong investor backing and a focus on sustainable growth, we are a company that is rapidly scaling while maintaining a commitment to quality, simplicity, and radical price transparency. OUR TEAM AND SUCCESS At Quince, you will be part of a high-performing team that is redefining what quality, value, and sustainability mean in modern retail. We are a destination for builders, innovators, and operators to come together and challenge the status quo. Our collective ambition is bold. We are creating an entirely new category and customer experience – one that democratizes luxury and provides high quality products at radically low prices. That mission demands a world-class team committed to excellence. If you are motivated by impact, growth, and purpose, you will find a strong sense of belonging at Quince. THE ROLE Retention Marketing Manager (Canada) We are seeking a Retention Marketing Manager (Canada) to join our growing team. We’re looking for a strategic, data-driven Retention Marketing Manager to drive activation, repeat purchase, and long-term customer value in the Canadian market. In this role, you’ll blend creative ideation with rigorous testing to develop world-class lifecycle programs across email, SMS, push, and in-app messaging. You’ll have a deep understanding of what motivates consumer behavior and how to leverage data to build personalized, high-impact campaigns. You’ll be joining a team that values speed, candor, and innovation—and where accountability is shared across all levels. If you're energized by solving ambiguous problems, thrive in fast-paced environments, and hold yourself to high standards, this is your opportunity to make a meaningful impact. Responsibilities • Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value. • Build and manage a retention marketing calendar, optimizing promotions and content to encourage cross-sell, reactivation, and engagement. • Design and test a best-in-class welcome series to significantly improve lead-to-purchase activation rates. • Run A/B and multivariate tests across lifecycle touchpoints to optimize click-through rate (CTR), revenue per visit, and engagement. • Develop segmentation strategies based on customer behavior, user cohorts, demographics, lifecycle stage, and product preferences. • Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies. • Collaborate with creative and brand teams to develop localized content and templates tailored to the Canadian consumer journey. • Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers. Qualifications Required: • 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns. • Deep experience with Iterable or comparable ESP required (Braze, Klaviyo, SFMC, etc.) • Strong understanding of email design best practices, HTML, and copywriting for performance. • Proficiency in setting up and analyzing statistically sound A/B tests. • Exceptional attention to detail and ability to identify and act on insights from large datasets. • Proven ability to manage cross-functional collaboration and prioritize multiple initiatives. • Experience with SMS marketing, preferably in a high-growth DTC or ecommerce environment. • Knowledge of Canadian privacy laws (CASL, etc.) and compliance best practices. • Knowledge of Advanced HTML. • In office four days a week Monday through Thursday Preferred • Bonus: Experience in fashion or home goods ecommerce, fluency in French,). • Has used Lookr. All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles. Pay Range$90,000—$110,000 CADWHY QUINCE? Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike. EQUAL OPPORTUNITY & HIRING INTEGRITY Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form. We review all requests individually and will work with you to determine appropriate accommodations on a case-by-case basis. Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws. Security Advisory: Beware of Frauds At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.