Senior Content Strategist, GTM at Rasa

Rasa

Remote - USA·7h ago

SeniorFull-timeRustGoAI

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Senior Content Strategist, GTM to join our Marketing team at Rasa. This role is critical to our Marketing function, focusing on creating a content strategy that tells our story, builds awareness, and drives qualified leads for our sales team. The ideal candidate has experience with AI-based products and solutions.

Key Responsibilities

→Define the narrative framework for our go-to-market efforts and develop high-impact content
→Partner with customers to tell their AI transformation stories
→Collaborate with the growth team to ensure content drives pipeline through personalized campaigns
→Move beyond traditional blog posts to tell our story across short-form video and interactive assets
→Analyze content impact and prioritize the roadmap based on what builds brand and drives traffic

Requirements

✓10+ years of experience in communications, editorial, or content strategy roles at a technology company
✓Exceptional writer and editor who can craft compelling narratives for senior business leaders
✓Experience working closely with commercial or sales teams
✓Skilled at translating complex technical subject matter into clear language
✓Strong collaborative skills with experience rallying cross-functional teams
✓Thrive in fast-moving environments and can build narrative strategy from the ground up