Product Marketing Manager at recordpoint

RecordPoint is a data and information lifecycle management SaaS product designed to give highly-regulated organizations a competitive edge through safer, more secure, and better-managed data. We're a disruptor in our industry, set apart from competitors by our cutting edge technology and innovation-first mindset.  Our global customer list includes top-tier brands and government agencies like the City of New York, Westpac, National Australia Bank (NAB), Australian Prudential Regulation Authority (APRA), Security Benefit, Cupertino Electric, Australian Securities & Investments Commission (ASIC), Transport for NSW, Ausgrid, Pacific Gas & Electric (PG&E), and Delaware Life.   But there's more to us than the what we do — like the who behind it all. Team RecordPoint is made up of 100+ tech-driven professionals at the top of their respective fields. Together, we foster a supportive, collaborative and transparent environment, collectively working toward the singular goal of continuously doing better.   While we've got all the perks you'd expect — think truly flexible work arrangements, generous paid parental leave, 4 weeks annual leave and Employee Share Options — you might find that the greatest benefit of all, is the team you join. Responsibility Responsibilities • Positioning & Messaging Framework - Developing positioning and messaging that clearly communicates how RecordPoint products solve audience challenges. • Product Features & Benefits - Producing collateral that outlines RecordPoint product features in terms of real customer benefits and workflow improvements. • Stakeholder Management and Team Collaboration - Collaborating with the Product team, Engineering teams and customer-facing teams (Sales, Customer Success, and Support) to share insights and understand our customers' challenges better. • Competitive Analysis - Conducting competitive analysis to highlight differentiators and maintain comparison tools. • Audience Interviews - Interviewing customers and prospects to understand their complete workflows and pain points. • Audience Research & Persona Development - Building and maintaining detailed audience personas based on research and behavioral insights. • Product Launch Planning & Execution - Planning and executing product launches that address specific market needs and align with company goals. • Pricing & Packaging - Working with the Product team to define and refine pricing and packaging based on audience segments and value perception. • Sales Enablement Content - Creating sales enablement content that supports the buying process and highlights product fit. • Customer Marketing Strategy - Leading customer marketing efforts that turn satisfied users into brand advocates and storytellers. Activities • Craft clear product messaging that connects customer challenges with how our products solve them. • Translate features into benefits that make sense in the context of real customer workflows. • Collaborate with Product, Sales, and Customer teams to align on audience needs, product value, and messaging. • Create sales enablement materials like playbooks, pitch decks, and battle cards. • Plan and execute go-to-market campaigns for new product and feature launches. • Interview customers and conduct research to build detailed personas and understand workflows. • Track competitors and update comparisons to help position RecordPoint effectively. • Write and produce content such as product overviews, videos, and webinars. • Develop and refine pricing and packaging using customer and market insights. • Showcase customer success stories that demonstrate real value and drive engagement. Knowledge, skills and abilities required • Direct product marketing experience with a track record of driving growth in technology companies. • Effectively collaborate with multiple teams and stakeholders across the business, including Sales, Marketing, Engineering, Product Management, and Executive. Proven ability to influence these cross-functional teams without formal authority. • Excellent written and verbal communication skills; ability to write and produce content for various channels; ability to effectively communicate your message through in-person and virtual presenting. • Ability to distil technical products and features to create compelling stories and messaging; experience creating sales narratives and training sales teams to sell and position products effectively. • Experience with customer and market research through various methodologies, such as surveys, desk research, and interviews. • Strong understanding of effective GTM strategies and solid basis of product marketing fundamentals. • Analytical and problem-solving skills, with the ability to analyze market trends and customer insights to identify business opportunities. • Strong collaboration and project management skills, with the ability to work effectively with cross-functional teams and manage multiple projects simultaneously. Know more: By checking us out on all the usual platforms, and especially our About Us [Upgrade to PRO to see link] or our Life at RecordPoint blog: [Upgrade to PRO to see link]  How to apply: Click the 'apply now' button send us your CV. RecordPoint is an equal opportunities employer. We offer a fast-paced, dedicated and enjoyable environment, working with some of the best people in the industry. If you want to know what to expect from a RecordPoint application process, read more here: [Upgrade to PRO to see link] No recruiters please, we've got this one covered. You will need to pass a police background check to be eligible for employment at RecordPoint.