Creative Copywriter at Recraft

ABOUT US Founded in the US in 2022 and now based in London, UK, Recraft is an AI tool for professional designers, illustrators, and marketers, setting a new standard for excellence in image generation. We designed a tool that lets creators quickly generate and iterate original images, vector art, illustrations, icons, and 3D graphics with AI. Over 3 million users across 200 countries have produced hundreds of millions of images using Recraft, and we’re just getting started. Join a universe of professional opportunities, develop and support large-scale projects, and shape the future of creativity. We are committed to making Recraft an essential, daily tool for every designer and setting the industry standard. Our mission is to ensure that creators can fully control their creative process with AI, providing them with innovative tools to turn ideas into reality. If you’re passionate about pushing the boundaries of AI, we want you on board! ABOUT THE ROLE We are looking for a creative copywriter who generates ideas — and uses writing as a tool to bring those concepts to life. We’re looking for someone who defines meaning, shapes narratives, and turns ideas into strong, distinctive creative work. If you have a strong understanding of design — grasp visual decisions, understand the logic behind design-driven products, can articulate visual concepts, and think in close collaboration with an art director — this role may be a strong fit for you. We also welcome designers who enjoy writing and ideation, and who actively use AI as part of their creative process. KEY RESPONSIBILITIES DEVELOP CREATIVE CONCEPTS - Generate ideas for special projects and campaigns. - Create unconventional formats that capture market attention. - Define strong messaging for the product and its updates. - Collaborate closely with the design team to ensure conceptual alignment. WORK WITH THE PRODUCT - Independently test new features and functionalities. - Extract insights and turn them into clear, compelling storytelling. - Define creative angles for presenting updates across social media. CREATE CONTENT - Write website copy aligned with overarching creative concepts, as well as blog articles. - Develop ideas and craft messaging for social media. QUALIFICATIONS - Experience as a Creative Copywriter in an agency or large corporate environment, or a background as a designer with a proven track record of developing text and creative concepts. - A strong conceptual portfolio (campaigns, slogans, special projects). - Deep design literacy — you understand visual systems, aesthetics, and product logic. - Ability to think in concepts rather than just produce text. NICE TO HAVE - Hands-on experience using AI tools in your professional workflow. - Experience testing digital products independently and writing about them. - A personal blog or professional content focused on design and/or AI. WHAT WE OFFER - Real creative ownership — your ideas will shape external perception. - A product environment where design matters. - Close collaboration with design and product teams. - Freedom to experiment with AI-driven creative approaches. - The opportunity to build distinctive, idea-led communication rather than routine content. - Remote, part-time engagement with a minimum commitment of 20 hours per week.