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Entry LevelFull-timeGit
Salary Range
$22,100 - $29,900 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Brand Marketing Strategy professional to lead and execute the brand’s marketing strategy. This role involves integrating creativity, partnerships, consumer insights, and business growth initiatives in collaboration with the Global Head of AlphaTauri.
Key Responsibilities
- →Develop tailored product value propositions and benefit narratives for various markets
- →Craft impactful materials for internal and consumer audiences
- →Implement marketing strategy across all relevant channels
- →Manage integrated campaigns, plan and execute events
- →Coordinate impactful POS activations
- →Optimize digital marketing efforts
- →Lead PR initiatives
- →Provide leadership and guidance to the marketing team
- →Prepare and manage the annual budget
- →Monitor expenditures and analyze variances
- →Oversee negotiations and management of strategic partnerships
Requirements
- ✓Strong background in brand marketing strategy
- ✓Experience in developing product value propositions
- ✓Ability to craft impactful marketing materials
- ✓Proven track record in implementing marketing strategies
- ✓Experience in managing integrated campaigns and events
- ✓Strong leadership and team management skills
- ✓Financial management experience
- ✓Negotiation and partnership management skills
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About RedBull
RedBull is a global leader in the energy drink industry, renowned for its iconic brand and innovative approach to performance enhancement. Founded in 1987 in Austria, the company has grown into a multinational corporation with a presence in over 171 countries. Beyond its flagship energy drink, RedBull has cultivated a unique corporate identity centered around extreme sports, music, and entertainment, positioning itself as more than just a beverage company but a lifestyle brand that fuels human potential. The company’s primary product is its namesake energy drink, formulated with caffeine, taurine, B vitamins, and other ingredients designed to boost energy and mental focus. RedBull also offers a range of other beverages, including sugar-free variants and flavored options, catering to diverse consumer preferences. Its key features include a distinctive silver can design, aggressive marketing campaigns, and sponsorships of high-profile events such as the RedBull Air Race and the RedBull Flugtag. The brand primarily targets young adults, athletes, and professionals seeking a quick energy boost, while its broader appeal extends to anyone looking for an extra edge in performance or productivity. RedBull has achieved remarkable success, becoming the world’s best-selling energy drink and a cultural phenomenon. The company’s market position is further strengthened by its strategic investments in extreme sports and music festivals, which reinforce its brand image as a purveyor of excitement and adventure. By consistently pushing boundaries and fostering a community of enthusiasts, RedBull has carved out a unique value proposition that transcends the beverage category, embodying a lifestyle of energy, innovation, and daring.
