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Entry LevelFull-time
Salary Range
$22,313 - $30,187 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Community Manager to deepen the emotional connection between consumers and Red Bull in the UK. This role focuses on developing engagement strategies that turn followers into fans and product advocates.
Key Responsibilities
- →Develop engagement strategies that turn followers into fans and product advocates
- →Deepen the emotional connection between consumers & Red Bull in the UK
- →Foster a proactive community of Red Bull brand & product advocates in the UK
- →Embody the Red Bull tone of voice & brand personality online
- →Respond with wit, positivity & human emotion to consumers
- →Surprise & delight consumers with creativity, bespoke activations & Red Bull product
- →Manage the logistics of product delivery in a compliant way
- →Understand how the internet feels & speaks about Red Bull in the UK
- →Develop insight-led approaches to encourage internet conversation
- →Report on the performance of community management activity
- →Drive an uptick in engagement on both Red Bull and consumer channels
- →Create viral and creative social media content for our brand & product
- →Deliver best in class social media performance and audience impact
- →Ensure all output abides by company brand guidelines
- →Grow social media platforms through strategic publishing
- →Driving views, engagement & follower growth with UK consumers
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About RedBull
RedBull is a global leader in the energy drink industry, renowned for its iconic brand and innovative approach to performance enhancement. Founded in 1987 in Austria, the company has grown into a multinational corporation with a presence in over 171 countries. Beyond its flagship energy drink, RedBull has cultivated a unique corporate identity centered around extreme sports, music, and entertainment, positioning itself as more than just a beverage company but a lifestyle brand that fuels human potential. The company’s primary product is its namesake energy drink, formulated with caffeine, taurine, B vitamins, and other ingredients designed to boost energy and mental focus. RedBull also offers a range of other beverages, including sugar-free variants and flavored options, catering to diverse consumer preferences. Its key features include a distinctive silver can design, aggressive marketing campaigns, and sponsorships of high-profile events such as the RedBull Air Race and the RedBull Flugtag. The brand primarily targets young adults, athletes, and professionals seeking a quick energy boost, while its broader appeal extends to anyone looking for an extra edge in performance or productivity. RedBull has achieved remarkable success, becoming the world’s best-selling energy drink and a cultural phenomenon. The company’s market position is further strengthened by its strategic investments in extreme sports and music festivals, which reinforce its brand image as a purveyor of excitement and adventure. By consistently pushing boundaries and fostering a community of enthusiasts, RedBull has carved out a unique value proposition that transcends the beverage category, embodying a lifestyle of energy, innovation, and daring.
