NATIONAL KEY ACCOUNT MANAGER VENDING at RedBull

Strategy Lead and manage the implementation of Red Bull's commercial strategy in the vending channel. Lead and manage the vending team with the appropriate commercial strategy to achieve the objectives set by the company. Develop short- and medium-term customer strategies in line with the general national sales policy to ensure a presence in all vending machines. Implement campaigns, activations and corporate strategies by working together with colleagues from other departments (MKT, On Premise).     Analysis and Planning Analyse available data sources (e.g. Aneda, EVA and customer data) and derive customer’s growth opportunities. Continuously plan sales forecast and prepare trade spend budget to hit profitability targets. Develop plans for annual business and effective promotion. Prepare yearly negotiations (including different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy. Produce excellent conceptual selling decks and establish Red Bull as the category leader.     Execution Carry out and manage the annual negotiation process with key customers. Agree with customers that Red Bull will always be available in their vending machines.     Monitoring Continuously monitor and adjust volume and profitability targets using existing sales reports. Prepare and discuss the success of executed plans (e.g., with customers and show Red Bull's contribution to the customer's business).     Collaboration Continuously research to better understand the needs of both customers and the team and respond with programmes (in line with brand value) that are mutually beneficial. Develop effective partnerships so that Red Bull is considered a key supplier and a driver of profitable growth. Strive for category leadership with key strategic retailers within the energy drink category. Build strong networks between companies and establish a close cross-functional relationship with the commercial marketing department. Jointly develop winning strategies for the customer category and conceptual sales.