Sales Manager North Caribbean at RedBull

Business Plan & Strategy • Set commercial strategic priorities. • Develops the annual business plans according to organization requirements and KPIs like distribution, volume, profit, etc. • Drive and manage key Red Bull initiatives. • Manage the budget allocated to each market. • Manage inventories and purchases of the Distributors.Execution and Tracking • Lead and manage the implementation of Red Bull’s commercial strategy at all key customers. • Develop short and mid-term customer strategies. • Implement national price strategies and establish the customer pricing accordingly. • Develop systems to track and measure KPI execution. • Monitor sales/POS progress against business plan. • Ensure trade execution standards. • Coach the Distribution Partner to produce execution excellence. • Continuously track and adjust volume and profitability targets by using existing sales reports. • Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bull’s contribution to customer’s business. • Use the Perfect Store Audit to manage the execution in store effectively.Business development • Coach and develop Key Stake holders at the Distribution Partners according to the defined strategy for the market. • Understand the DP´s structure and Way of Working in order to define effective and feasible investment strategies. • Continuously evaluate Landed Cost and Pricing Architecture to mitigate financial and volume impacts. • Liaise between Red Bull and DP´s operations teams to ensure a smooth S&OP process.Analysis and Planning • Analyze available data sources (e.g. Nielsen, scanner, customer data and DP sales reports) and derive customer’s and channel growth opportunities. • Continuously plan sales forecast and prepare trade spend budget to hit profitability targets. • Develop plans for annual business and effective promotion. • Prepare yearly negotiations (including different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy. • Produce excellent conceptual selling decks and establish Red Bull as the category leader.Long Term Sales Drivers (influence DP´s to implement) • Develop relationships with key customers and new business leads. • Drive in store presence in line with Perfect Store standards. • Win cold front of store, and cashier placement in all channels. • Increase product distribution and availability in all channels. • Increase share of space in store using category insights. • Sell permanent and temporary displays into all customers.