Senior Field Marketing Manager, SMB - US at Remotecom

About Remote Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work! What this job can offer you This is an exciting time to join Remote and make a significant difference in the global HR-tech space as Senior Field Marketing Manager, SMB - US. We are seeking a seasoned marketing professional to lead the strategy and end-to-end execution of integrated marketing programs for our US Small and Medium Business (SMB) segment and sales teams. In this high-visibility role, you will partner closely with SMB sales leaders, demand generation teams, partner marketing, and product marketing to design and execute programs that drive pipeline growth, accelerate deals, and deepen customer engagement specifically within the SMB market. What you bring • Several years of relevant experience in B2B marketing, preferably within a high-growth environment, with a proven track record in field marketing or demand generation • Demonstrated success in creating significant results on sales opportunity pipeline creation through a mix of marketing activities highly aligned with sales goals • Deep understanding of the SMB segment and relevant experience within the Start-up, SaaS, HR-tech, or Fintech space • Expertise in modern marketing tactics and the ability to leverage them to create sustainable lead generation streams • Strong financial acumen, including structured planning, budget management skills, and an ROI-driven mindset • Exceptional proactive, self-starter approach and a relentless focus on high delivery and practical execution • Proven ability to collaborate effectively with numerous internal and external stakeholders (Sales, Product, Partners, etc.) • Possesses a strong growth mindset where agility is a core principle of your work style. • Knowledge of HubSpot, Salesforce, Monday.com, or similar software, and experience with Growth Marketing methodologies. • Native proficiency in English (written and verbal communication) • It's not required to have experience working remotely, but considered a plus. Key Responsibilities • Serve as the dedicated marketing liaison to the SMB Sales leadership, translating regional priorities, account needs, and revenue goals into cohesive, data-driven field marketing strategies and actionable execution plans. • Own and continually refine the US SMB marketing strategy, ensuring a clear, localized plan that effectively reaches target audiences and aligns with overarching commercial objectives. • Drive and execute measurable demand and field marketing programs across all SMB Industry Segments to ensure robust MQL and sales opportunity pipeline creation. This includes comprehensive activities such as digital performance marketing (in collaboration with teams), targeted outbound programs, executive dinners/roundtables, account-specific events, regional campaigns, and targeted account programs. • Oversee and optimize targeted sales enablement and nurturing programs, including post-event follow-up campaigns, automated nurture tracks, direct mail, effectively leveraging product and solutions marketing content. • Collaborate with the Customer Success and Customer Solutions teams to develop compelling local case studies and testimonials that support sales and marketing initiatives. • Establish clear Marketing KPIs, rigorously track and analyze performance data, and report results to senior stakeholders, continually using insights to develop and optimize the effectiveness of all marketing activities. • Support regional brand awareness creation and maintain close collaboration with the Communications/PR team to ensure message consistency and amplify local success stories. Practicals • You'll report to: Director, Regional Marketing • Team: Marketing - Regional Marketing • Team size: This is an IC role • Location: AMER • Start date: As soon as possible Application process Roughly 3 hours across 3 weeks • Interview with recruiter • Interview with future manager • Interview with a peer • Interview with sales • Interview with an executive • Prior employment verification check Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries. At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change. At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis. The annual salary range for this full-time position is$48,850—$164,800 USD Benefits Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters: • work from anywhere • flexible paid time off • flexible working hours (we are async) • 16 weeks paid parental leave • mental health support services • stock options • learning budget • home office budget & IT equipment • budget for local in-person social events or co-working spaces How you’ll plan your day (and life) We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async. You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs. If that sounds like something you want, apply now! How to apply • Please fill out the form below and upload your CV with a PDF format. • We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote. • If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead. Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter. We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to. At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here. Please note we accept applications on an ongoing basis.