Assistant Brand Marketing Manager, GTM (Eye) at Revloncorporate

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more. We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty. This role is a Hybrid Role: Employees are expected to work from our New York office, 3 days per week and may work remotely the remaining days Overview: As our Assistant Brand Marketing Manager – Go to Market, you’ll help to drive our brand to new heights. You’ll be at the forefront of our marketing campaigns, bringing fresh ideas and energy to everything you do. Get ready to dive into a fast-paced environment where no two days are the same! This role will require a right- and left-brained marketer, who will be a category champion implementing marketing activities “on time and in full” as per the marketing calendar. The focus will be on supporting the Manager/Senior Manager in creating a strategy to support and grow the Revlon Color Cosmetics Eye business. This will include opportunities from creative campaign development through go-to-market excellence and continuous improvement. Additionally, there is a focus on driving category share, sales and profit objectives. The ideal candidate will be a strategic thinker who can bring both business acumen and creativity to develop plans that drive these objectives. Responsibilities: Execution of Marketing Strategies • • Focus on implementing marketing activities according to the marketing calendar. Business Analysis and Reporting: • • Own performance tracking, reporting, analysis, and forecasting for the assigned segment. • Help build and manage trackers, collaborating with sales, creative, project management, and production teams. • Become a category expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition. Omnichannel Brand Communications • • Support the end-to-end display development process for RCC, Tools, and Almay, collaborating with Trade, Creative, and Structure teams. • Ensure consistent, compelling brand messaging across in-store displays, walls, retail environments, and eCommerce platforms. • Partner with Retail Experience to deliver impactful in-store graphics and messaging aligned with brand priorities. Competitive and Market Analysis: • • Conduct competitive analysis of innovation and seasonal promotional programs to make recommendations for growth opportunities. • Analyze competitive promotional activity to understand marketplace positioning and champion tactical opportunities. • Lead analysis to uncover new opportunities, white spaces, and insights. Innovation and Marketing: • • Track competitive launch activation to inform and optimize brand launch activations. • Support in recommending unique marketing ideas and trade marketing initiatives. Retailer Sell-In and Growth: • • Assist in building retailer meeting decks each season. • Partner with Trade Marketing to coordinate needs for retailer meetings, including support with decks, room setup, and comps. Financial Management: • • Track vendor invoices for monthly budget reconciliation. • Assist with forecasting builds and manage the marketing budget tracker. Cross-Functional Collaboration: • • Work with sales, trade, integrated business planning, and demand planning partners to develop support plans and ensure forecast accuracy. • Partner with the brand manager and cross-functional team members to execute business priorities. • Support the manager in briefing internal partners on marketing programs and assets across activation and media channels. Ad Hoc Projects: • • Assist with other ad hoc projects and support as needed, including preparing and tracking various reports, documents, and processes using Word, Excel, and PowerPoint. Who you are: • Strong analytical, strategic, and problem-solving skills. • Excellent presentation, verbal, and written communication skills. • Essential project management skills with extreme attention to detail. • Strong organizational skills with a keen eye for detail and strict adherence to deadlines. • Ability to manage multiple projects simultaneously and adapt quickly to changing priorities in a fast-paced environment. • Collaborative team player with the ability to work cross-functionally, prioritize tasks, and take initiative. • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, and SharePoint); experience with Power BI, Circana, and/or Nielsen data preferred. Qualifications: • Bachelor’s degree required • Minimum of 2 years of CPG marketing experience preferred. • Experience in beauty and/or personal care categories is a plus. Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support. #LI-AH1 #LI-Hybrid The base pay range for this position is $80,000-100,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation. Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan. Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) Applicant Privacy Notice