Marketing Manager - RO at Rohlik

Are you a performance-oriented marketer with a passion for combining brand-driven storytelling with local business impact? Do you thrive in a fast-paced environment where your work directly influences customer acquisition and retention? Then the Marketing Manager role might be perfect for you! As Marketing Manager, you will plan and execute marketing activities for your market, ensuring local campaigns are aligned with the company's brand and central strategy while being tailored to local customer dynamics. You will work hand-in-hand with local commercial teams, the central Brand Team, and the PR team to bring campaigns to life — localising central concepts, supporting PR activations, and driving your own local initiatives to fuel orders, first-time users (FTUs), and retention. This is both a strategic and hands-on role: you will be expected to take ownership of your market's marketing calendar, execute with excellence, and contribute to the continuous improvement of how Rohlik engages with local customers. WHAT WE EXPECT FROM YOU Campaign Ownership & Localisation - Adapt and execute central brand campaigns for your local market, ensuring they resonate with local customer needs and reflect market-specific dynamics. - Plan and deliver additional local marketing initiatives that support country business goals including FTU growth, order frequency, and retention. - Manage the local marketing calendar, ensuring timely delivery of all campaigns and materials. PR & Communications Support - Collaborate closely with the PR team to support local press activities, product launches, and brand storytelling initiatives. - Provide marketing materials, campaign context, and local insights that enable effective PR outreach in your market. - Ensure consistency between paid marketing activity and earned media messaging to reinforce a coherent brand narrative. AI & Innovation - Use AI tools to scale content production, streamline workflows, and improve campaign effectiveness in your market. - Proactively explore new formats, tools, and approaches to improve campaign efficiency and results. Performance & Analytics - Ensure all marketing activities contribute directly to measurable business outcomes: FTU growth, orders, and customer retention. - Monitor campaign performance, analyse results, and apply learnings to continuously optimise local marketing activities. - Track local customer behaviour, market trends, and competitor activities to identify growth opportunities. Cross-functional Collaboration - Partner with local commercial teams to ensure marketing activity supports trading priorities and business initiatives. - Work with central Brand, Social, CRM, and Display teams to align messaging, creative assets, and audience targeting. - Serve as the primary marketing point of contact for your market, managing relationships with internal stakeholders effectively. Brand Governance & Consistency - Safeguard Rohlik's brand voice and visual identity across all local marketing touchpoints and channels. - Ensure local adaptations remain within agreed brand guidelines while addressing genuine market-specific needs. Budget Management - Manage the local marketing budget effectively, ensuring strong ROI across channels and campaigns. - Track spend vs. plan and flag risks or opportunities proactively. WHAT WE LOOK FOR - 5+ years of marketing experience, ideally in e-commerce, FMCG, or a fast-paced consumer brand environment. - Proven track record of executing performance-oriented campaigns that deliver on FTUs, orders, or retention. - Strong project management skills — ability to run campaigns end-to-end, on time, and within budget. - Experience collaborating with PR teams or supporting media/communications activities. - Familiarity with AI tools for content creation, analytics, or workflow efficiency. - Good understanding of digital marketing channels including social, display, CRM, and influencer. - Analytical mindset with the ability to use data to assess performance and optimise activities. - Strong communication and stakeholder management skills — able to work effectively with both local and central teams. - Fluent in English - Native Romanian WHAT'S IN IT FOR YOU - Meal vouchers (35 Ron/day worked) - Medical subscription (Regina Maria) - Bookster services - Flexible working hours, - including home office (minimum 1day/week); one of the weekly office days will imply working from our warehouse in Stefanesti - 20 working days vacation + 1 day extra for your birthday - Access to special discounts and promotions on Sezamo platform - Transport allowance - Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly - A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together. - If this sounds like you…You’re someone who takes ownership, acts fast and gets things done. If you're ready to bake something great with us, please attach your CV in english