Product Marketing Manager, Direct-to-Consumer at Roku

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team The Devices & OS Marketing team creates the narratives, strategies, and go‑to‑market plans that bring our streaming devices to life. Our mission is simple: connect people to the entertainment they love while driving real business impact for Roku. We’re a mix of Marketers who live at the intersection of data and storytelling, partnering closely with teams across the organization to turn insights into campaigns, launches, and experiences. On any given day, you’ll find us digging into the numbers, crafting sharp narratives, and rallying cross‑functional partners around big, bold ideas. If you like mixing strategy and storytelling, you’ll fit right in. About the Role Roku is changing how the world watches TV, and we are looking for a Direct-to-Consumer (DTC) Marketing Lead to help grow device and accessories sales through Roku-owned channels. In this role, you will own the strategy and execution for DTC demand generation and conversion across the full funnel. You will define how we use the web, email, and owned-on-platform placements to drive high‑quality traffic and optimize conversion. You will partner closely with teams across Product Marketing, Product Management, Sales, Web, Lifecycle, On-Platform media, Analytics, and Creative to deliver a cohesive DTC experience that is simple, delightful, and performance‑driven. This is a highly visible, hands-on role for a marketer who is equally comfortable setting strategy, diving into data, and doing what it takes to get campaigns out the door. For California Only - The estimated annual base salary for this position is between $150,000 - $160,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you’ll be doing • Partner with Product Management to develop and maintain the multi-quarter DTC strategy and roadmap • Translate product and business objectives into integrated DTC campaigns across all relevant touchpoints • Define channel roles and measurement frameworks, so each touchpoint has clear objectives and KPIs across awareness, consideration, conversion, and retention • Partner with Lifecycle/CRM to design and optimize triggered, transactional, and promotional email programs that support DTC goals • Set up test-and-learn plans, including A/B tests on messaging, offers, creative, and funnel flows • Use analytics and experimentation results to continuously refine targeting, creative, and placement strategies to improve conversion and revenue • Partner with Analytics teams to ensure dashboards, reporting, and build attribution models provide clear insight into performance and tradeoffs across channels • Ensure a consistent narrative and UX from first touch (owned on-platform or email) through landing pages, checkout, and post‑purchase communications • Use data to identify friction points throughout the funnel and lead cross-functional efforts to improve site experience, merchandising, and messaging • Act as the primary DTC marketing point of contact for Devices and other relevant business stakeholders • Communicate performance, insights, and recommendations regularly to leadership, highlighting risks, opportunities, and proposed tradeoffs • Drive cross-functional planning and alignment across marketing, product, web, lifecycle, and operations teams to ensure DTC initiatives are resourced and sequenced appropriately • Partner with Finance and Analytics to forecast DTC demand and revenue impacts for key campaigns and always-on programs We’re excited if you have • 4+ years of experience in marketing, with significant time spent in direct-to-consumer, ecommerce, growth, performance, or lifecycle marketing roles • Solid experience working in a data-driven environment, using insights and testing to guide decisions and influence stakeholders • Experience planning and running experimentation programs (e.g., A/B tests, multivariate tests, assessing incremental impact) and acting on the results to improve conversion and revenue • Ability to connect the dots across brand, product, and performance marketing to build programs that both sell in the short term and strengthen the Roku experience over time • Adept at cross-functional collaboration; can translate complex performance insights into clear, actionable recommendations • Track record of working in a fast‑paced, high‑growth environment where priorities can evolve, and where you help bring structure and clarity • Strong analytical skills and experience partnering with analytics teams or using tools (e.g., web analytics, campaign reporting) to size opportunities and measure impact • Experience collaborating with web, CRM, and on-platform/owned media teams, as well as product marketing and creative partners • Equally energized by developing the strategy and rolling up your sleeves on briefs, campaign plans, and reviews to get to high-quality execution • Familiarity with streaming or consumer electronics is a plus, but not required • Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience) #LI-SB5 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [Upgrade to PRO to see contact]. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.  We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.  To learn more about Roku, our global footprint, and how we've grown, visit [Upgrade to PRO to see link] By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [Upgrade to PRO to see contact].