Director of Demand Generation at Runpod

Runpod is the foundational platform for developers to build and run custom AI systems that scale. With over 500,000 developers worldwide and an annual recurring revenue run rate exceeding $120M, Runpod operates at the intersection of developer velocity and production-scale AI. Founded in 2022, we’ve grown rapidly by building infrastructure purpose-built for modern AI workloads. Our platform enables teams to move from experimentation to deployment with flexibility across cloud, on-prem, and hybrid environments. As a remote-first, globally distributed company, we are building the infrastructure layer that powers the next generation of AI systems. The Marketing team at Runpod is responsible for driving awareness, adoption, and revenue across our developer-focused AI infrastructure platform. We’re a lean, high-output team building the function from the ground up during a period of rapid growth. The team spans brand/positioning, content, developer marketing, and demand generation, reporting to the Head of Marketing. We operate with high autonomy, short feedback loops, and a bias toward measurable impact. This role will own the demand generation function and work closely with Sales, Product Marketing, and Developer Relations to build a scalable, multi-channel growth engine. Runpod is hiring a Director of Demand Generation to own the strategy, execution, and optimization of all marketing programs that drive pipeline, MQLs, SALs, and revenue. This is a senior, hands-on leadership role reporting to the Head of Marketing. You will build and run the demand gen engine across paid, organic, email, events, webinars, partnerships, and ABM. You’ll be accountable for marketing-sourced and marketing-influenced pipeline targets, campaign efficiency metrics, and channel ROI. This is not a “set the strategy and delegate” role. You will be in the tools daily, running experiments, and scaling what works. You’ll inherit a PLG motion with strong organic adoption and layer on a structured, sales-assisted demand gen program to accelerate enterprise growth. Your Impact: You will define how Runpod acquires and converts enterprise prospects at scale. Your work will directly impact pipeline coverage, deal velocity, and marketing’s contribution to ARR. You’ll have the autonomy to architect the demand gen tech stack, set channel strategy, build the team, and allocate budget. You’ll shape how Runpod transitions from a purely PLG motion into a hybrid PLG + sales-assisted growth model, a critical inflection point for the business. Responsibilities: • Own end-to-end demand generation strategy and execution across all channels, including paid media, email/lifecycle, SEO/content distribution, events, webinars, ABM, and partner co-marketing • Build, manage, and optimize campaign programs that drive MQLs, SALs, pipeline, and revenue against defined targets and efficiency benchmarks • Own marketing-sourced and marketing-influenced pipeline metrics; build dashboards and reporting cadences to track funnel performance from top-of-funnel through closed-won • Design and execute multi-touch, multi-channel campaigns targeting AI/ML engineers, platform teams, and technical decision-makers at mid-market and enterprise accounts • Manage and optimize paid acquisition budgets across Google, LinkedIn, programmatic, sponsorships, and emerging channels; hold yourself to CAC and LTV/CAC targets • Partner with Sales to build and refine lead scoring, MQL/SAL definitions, SLAs, and handoff processes that improve conversion rates and deal velocity • Architect and manage the marketing tech stack (CRM, MAP, attribution, intent data, enrichment) to support scalable, data-driven demand gen operations • Plan and execute Runpod’s event strategy, including owned events, sponsored conferences, and field marketing activations • Build lifecycle and nurture programs that convert free-tier users and signups into qualified pipeline (PLG-to-sales motion) • Hire, develop, and lead a demand generation team as the function scales; define roles, set priorities, and establish operating cadences • Collaborate with Product Marketing, Content, and Developer Relations to align campaigns with launches, positioning, and audience insights Requirements: • 8+ years of B2B demand generation or growth marketing experience, with at least 3 years in a leadership or management role • Proven track record of building and scaling demand gen programs that directly contributed to pipeline and revenue targets at a high-growth B2B SaaS company • Deep hands-on experience with marketing automation, CRM (HubSpot or Salesforce), attribution tools, and paid media platforms • Experience marketing to developers or technical audiences (infrastructure, DevTools, cloud, or AI/ML strongly preferred) • Strong analytical skills with the ability to translate data into actionable insights; comfortable building and interpreting pipeline and funnel models • Experience owning a demand gen budget of $1M+ and reporting on CAC, LTV/CAC, and channel ROI • Experience working in PLG or hybrid PLG + sales-assisted environments • Excellent cross-functional collaboration skills; demonstrated ability to partner closely with Sales, Product, and GTM leadership • Successful completion of a background check Preferred: • Experience at an infrastructure or cloud company (AWS, GCP, Azure, Cloudflare, Datadog, etc.) • Familiarity with GPU compute, inference workloads, or the AI/ML tooling ecosystem • Experience building ABM programs targeting enterprise accounts with long sales cycles • Track record of converting free/self-serve users into enterprise pipeline through PQA (product-qualified account) or PQL motions • Experience at a Series A through C stage company where you built the demand gen function from early stage • Comfort operating in a fast-moving, ambiguous environment with limited playbooks and a bias toward action What You’ll Receive: • The competitive base pay for this position ranges from $175,000 - $250,000. This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location • Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside. • Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents. • Flexible PTO- take the time you need to recharge • Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication • Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale. • $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace Runpod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer, Runpod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law. We welcome every qualified candidate eligible to work in the United States; however, we are currently unable to sponsor employment visas