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Mid LevelFull-timeGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Digital Marketing Specialist will manage and optimize B2B paid media campaigns across multiple platforms, focusing on execution, testing, performance tracking, and reporting. This role combines analytical thinking with hands-on campaign management, while also supporting basic SEO initiatives and light social media posting.
Key Responsibilities
- →Manage and optimize B2B ad campaigns across LinkedIn, Google, and Meta platforms
- →Set up, monitor, and optimize campaigns to drive leads, conversions, and ROI
- →Run A/B tests on ad creatives, copy, audiences, and landing pages
- →Track and analyze campaign performance using platform analytics and reporting tools
- →Support basic SEO efforts, including keyword awareness and on-page best practices
- →Manage basic organic social media posting approximately twice per week
Requirements
- ✓2+ years of experience in digital marketing with a strong focus on B2B advertising
- ✓Proven experience managing LinkedIn, Google, and Meta ad campaigns
- ✓Strong understanding of paid media strategy, campaign setup, and optimization
- ✓Experience with A/B testing methodologies and performance analysis
- ✓Proficiency in reporting and analytics tools, including Google Analytics and ad platform dashboards
- ✓Basic knowledge of SEO principles and best practices
- ✓Familiarity with basic social media management and posting
- ✓Analytical, data-driven mindset with strong attention to detail
- ✓Strong organizational skills and ability to manage multiple campaigns simultaneously
- ✓Clear communication skills with the ability to translate data into insights
