E-commerce Growth Lead at Scale%20army%20careers

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a fast-growing skincare company with a thriving community of over 150,000 followers across various platforms. Specializing in premium skincare products inspired by Traditional Chinese Medicine, the company offers not only high-quality products but also educational content, online courses, and clinical services that help women achieve healthier skin through science-backed approaches. Location: Fully Remote (Work from Home), 9 AM – 5 PM EST Role Overview: We are seeking an E-commerce Growth Lead to take charge of performance marketing and conversion rate optimization (CRO) with the opportunity to grow into a full e-commerce leadership role. This position requires someone who can thrive in a high-growth startup environment, focusing on paid media optimization, improving conversion rates, and managing strategic agency relationships to drive significant revenue growth. Growth Plan: - First 90 Days Focus - Take over Meta ads + improve performance - Identify key funnel leaks - Ship quick CRO wins - 3–6 Months - Scale ad spend - Improve AOV + CVR - Build reporting systems - 6–12 Months - Hire and manage team/agencies Key Responsibilities: - Paid Media Management & Strategy - Take hands-on control of Meta advertising campaigns with a current monthly ad spend of $6-8K, with plans to scale through Q4. - Optimize current agency performance or source and manage new paid media partners. - Develop and execute high-performing creatives using existing content, spotting and scaling winning concepts across channels. - Run structured A/B tests to improve campaign performance. - Create and manage comprehensive dashboards for easy analysis and decision-making. - Conversion Rate Optimization - Build and A/B test landing pages on Shopify to maximize conversion rates. - Identify and address leakage across the end-to-end funnel, optimizing each touchpoint to improve conversion and revenue efficiency. - Focus on improving AOV, conversion rate, and increasing email signups via Klaviyo. - Identify drop-off points and implement solutions to enhance overall site performance. - Agency & Vendor Management (Nice to have) - Evaluate and manage or replace the current paid media agency based on performance. - Source and manage freelancers or additional agencies as needed. - Ensure clear communication and alignment on campaign objectives and KPIs. - Build processes for ongoing vendor evaluation and optimization. Qualifications: - Experience & Skills - 3+ years of hands-on eCommerce experience with direct ownership of paid media and CRO. - Extensive hands-on experience with Meta advertising and campaign management. - Strong background in CPG brands with a proven track record of scaling revenue. - Advanced proficiency in Shopify, including A/B testing and optimization. - Experience managing marketing agencies and external vendors. - Data-driven mindset with the ability to create actionable dashboards and reports. - Essential Attributes - Proven ability to move fast and execute quickly in startup environments. - Strong analytical skills with a focus on measurable results and KPIs. - Excellent communication skills for managing remote teams and agencies. - Self-starter mentality with the ability to take full ownership of the e-commerce function. - Experience working with female-focused or beauty/wellness brands is preferred. What Success Looks Like: - Achieve and maintain target ROAS of 1.5x+ while scaling ad spend through Q4. - Demonstrate month-over-month improvements in conversion rates and overall site performance. - Successfully optimize or replace current agency partnerships within the first 30 days. - Build a comprehensive reporting system that provides clear visibility into all marketing metrics. - Establish processes and systems that support continued growth and team expansion. - Support and maintain existing Klaviyo flows (welcome series, abandoned cart, post-purchase) — including QA, audience segment updates, and minor copy/creative swaps from approved templates. The Opportunity: This is a fantastic opportunity to join a rapidly growing beauty brand with an established and engaged community, along with significant growth potential. If you are an experienced e-commerce leader who thrives in fast-paced environments and wants to make a direct impact on a company's success, apply today to help scale this innovative skincare brand to the next level. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets