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ManagerContractGit
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Lifecycle Marketing Manager will be responsible for designing and executing lifecycle marketing strategies that improve user onboarding, engagement, and retention for an ecommerce infrastructure company. This role focuses on email marketing, CRM automation, and user journey optimization to help sellers effectively use the platform.
Key Responsibilities
- →Design and implement lifecycle marketing strategies that support user onboarding and retention
- →Build automated communication flows for new user onboarding, activation, and engagement
- →Develop lifecycle campaigns that educate sellers on how to successfully use the platform
- →Create and manage email campaigns including onboarding flows, product updates, and feature education
- →Build automated sequences such as welcome series, nurture campaigns, and engagement campaigns
- →Analyze user behavior to identify opportunities to improve onboarding and retention
- →Conduct A/B testing on messaging, subject lines, and email flows
- →Track lifecycle marketing performance metrics including open rates, engagement, activation, and retention
Requirements
- ✓2–4+ years of experience in lifecycle marketing, email marketing, or CRM marketing
- ✓Experience working with ecommerce platforms, SaaS tools, or digital marketplaces preferred
- ✓Strong experience with email marketing platforms and CRM tools
- ✓Understanding of user lifecycle funnels and customer journey optimization
- ✓Experience running segmentation strategies and automated marketing workflows
- ✓Analytical thinker with a strong data-driven mindset
- ✓Detail-oriented with strong organizational skills
- ✓Ability to translate product features into clear and engaging user communication
- ✓Comfortable working in a fast-paced startup or entrepreneurial environment
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