AIO & SEO Manager at ServiceNow

Manager, GEO/AIO & LLM Optimization | ServiceNow About the Role ServiceNow is looking for a Manager, GEO/AIO & LLM Optimization focused to join our SEO & AIO team within Digital Growth & Delivery. This is a hands-on individual contributor role focused on advancing ServiceNow's visibility across AI-powered discovery surfaces including LLM-driven answers, AI Overviews, conversational search, and agentic experiences. You will report directly to the Senior Manager of SEO & AIO and work closely with content, product team, SEM, product marketing, analytics, and Martech to execute a best-in-class GEO/AIO program grounded in data and measurable business impact. What You'll Do • Execute AI-first search strategies that grow ServiceNow's organic visibility across emerging AI-powered surfaces (AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and Claude) • Translate LLM and AI search behavior insights into actionable content and technical optimizations — including entity coverage, semantic depth, structured data, and answer-level optimization • Build and maintain a data-driven rubric to evaluate performance across modern SEO pillars: content quality, technical foundations, authority signals, and AI search readiness • Develop a search measurement framework that connects GEO/AIO performance to downstream business outcomes including pipeline influence and revenue attribution • Identify and prioritize high-impact opportunities through advanced keyword, topic, and intent modeling - balancing traditional search demand with AI-generated query patterns • Own a GEO experimentation roadmap: design, run, and synthesize tests that improve AI citation rates, organic performance, and engagement • Monitor and analyze performance holistically across engines, markets, and AI platforms; deliver clear, executive-ready insights to stakeholders • Drive SEO/AIO excellence with focus on AI-readiness: site architecture, schema markup, metadata, internal linking, indexing, and page templates • Conduct competitive and market analysis to identify gaps where competitors are gaining traction in AI-powered search • Stay ahead of LLM ecosystem evolution and proactively adapt strategy as algorithms, platforms, and user behaviors shift