Creative Director, Innovation Center Content at ServiceNow

About the role:  At ServiceNow, we believe in creating exceptional experiences that inspire, engage and connect people. As we continue our rapid growth as a company AND as a brand we're looking for a passionate and visionary Creative Director to join our Company Messaging & Content team. This leader will be the creative force behind how ServiceNow's corporate narrative, technology, and customer stories come to life in our Innovation Centers (EBC) — driving the content and creative that makes every executive experience memorable, meaningful, and on-brand.  What you get to do in this role:  Creative Vision & Strategy  • Define and own the creative vision for ServiceNow's executive experience content — designing director-level storytelling frameworks that make our corporate narrative tangible, compelling, and differentiated for customers and prospects • Set the creative strategy for Innovation Center content, advising senior leadership and cross-functional partners on how to show up in high-stakes executive settings — from presenter guidance to visual storytelling best practices • Champion a consistent and elevated creative bar across all executive touch points, ensuring the Innovation Center experience reflects ServiceNow's brand leadership in the enterprise technology spaceScalable Systems & Global Execution  • Develop and maintain a scalable creative system for Innovation Center content — including showcases, templates, and interactive experiences — that can be deployed consistently across global locations in AMS, EMEA, APAC, and Japan • Establish creative standards, toolkits, and governance frameworks that empower regional teams to independently deliver on-brand briefing experiences at scale, without sacrificing quality or strategic intent • Drive operational excellence across multiple simultaneous creative workstreams, balancing speed and rigor while maintaining the strategic integrity of each deliverableCross-Functional Leadership & Collaboration  • Collaborate closely with messaging, strategy, and content leaders — including the Head of Company Messaging & Content — to translate corporate narrative, products, and solutions into customer-facing stories that resonate at the executive level • Partner across marketing, product, and experience design organizations to tailor Innovation Center experiences for specific industries, personas, and deal contexts • Serve as the primary creative bridge to the Brand team, ensuring every Innovation Center experience is on-brand, on-voice, and visually cohesive across all touchpoints • Manage and provide creative direction to agency partners and production vendors — holding them to a director-level standard of precision, quality, and strategic alignment • Represent creative thinking and innovation to senior executive stakeholders, selling creative concepts and inspiring confidence in the function across the organization