Marketing Program Manager at ServiceNow

About the Role

We are looking for a Marketing Program Manager to join our Digital Experience Platform (DXP) team within Marketing. This highly visible role involves leading complex, cross-functional digital programs that span platforms, marketing technology, data, and enterprise operating models.

Key Responsibilities

• →Lead portfolio-level orchestration for complex digital programs spanning multiple teams, platforms, and geographies
• →Take programs from original concept through final implementation, managing all phases including initiation, planning, execution, and closing
• →Translate approved enterprise and functional strategies into execution-ready programs, including scope framing, sequencing, milestones, budget management, and success criteria
• →Drive clarity across ambiguous problem spaces where ownership, dependencies, or delivery paths are not yet well-defined
• →Own components of the digital operating rhythm including planning cadences, intake processes, executive forums, and cross-functional alignment
• →Establish and maintain delivery governance, ensuring initiatives meet readiness standards prior to launch
• →Create and present status reporting at Steering Committee and Sponsor level
• →Proactively identify and manage cross-team dependencies across Digital Experience, Platforms, Search, Localization, Analytics, and Marketing Technology
• →Surface risks early, frame tradeoffs clearly, and drive timely escalation and resolution
• →Guide teams through project challenges, removing obstacles and providing technical solutions to keep programs on track
• →Ensure initiatives launch with clear ownership, readiness validation, and post-launch accountability
• →Apply consistency and best practices across all project phases, tracking outcomes and benefit realization