Brand Design Manager - Liven at Skelar

Hi! We are Liven. We develop a global ecosystem of products that help people gain self-observability and steer away from negative thoughts, patterns, and behaviors on their personal journey. Inside our ecosystem: - Self-discovery companion — an app that helps 2.5M users build a deeper relationship with themselves. It’s a space for self-exploration through AI coaching, mood trackers, sound practices, and bite-sized learning. - Online Coaching — sessions with certified experts to navigate complex life situations. - Supplements — for physical recovery and bodily support. Liven is a company for the curious. We are driven by curiosity — an inner need to ask questions, dig deeper, and never stop in the face of the unknown. We are passionate about creating products and solutions that truly help. Our entire culture of experimentation exists to find better ways to support and guide people on their self-discovery journey. What challenges await you: - Evolve and develop brand identity: drive the creation of new brand assets, expand the visual system (typography, colors, illustrations, iconography, photo style) and ensure brand consistency across all touchpoints — from the App Store to social media and PR materials. - Shape creative strategy and direction: set the visual bar and creative direction for the team, develop campaign concepts and major brand initiatives, test new formats and approaches. - Work on organic channel strategy: collaborate with the team to define the visual approach for SMM, PR, and core brand communications, adapt brand language to each channel's specifics, and ensure brand recognizability in the organic space. - Manage operations: plan team resources, own tasks and workstreams, prioritize the brand backlog, build processes for working with stakeholders (marketing, product, PR, growth), and ensure timely delivery of quality results. - Mentor and develop designers: conduct reviews, provide constructive feedback, identify growth areas for each team member, build a culture of strong design within the team, and help people grow professionally. - Optimize design processes: create and maintain templates, implement automations, reduce time from idea to finished asset, build a system where the team works faster without sacrificing quality. What matters to us: - 5+ years of experience in brand design, including 2+ years in a managerial or lead role. - A strong portfolio demonstrating work with brand systems, visual identity, campaign design, and various media (digital, print, motion). - Experience building brand guidelines from scratch or leading a significant rebrand of an existing brand. - Strategic thinking: you understand how visual design impacts brand positioning and business metrics. - Leadership experience — you know how to build a team, set goals, give feedback, and inspire. - Proficiency in Figma and Adobe Creative Suite; understanding of motion design. - Comfortable working in a fast-paced environment where you need to balance quality and speed. - Excellent communication skills: you can advocate for design decisions in front of stakeholders and translate business goals into visual solutions. - Understanding of the US market and a strong sense of brand tonality for an American audience. Why this is exciting: - Build the #1 brand in the niche — a rare opportunity to shape the identity and creative direction of a product that aims to become the most recognizable wellbeing brand in America. - Impact millions of people — your work will directly shape the experience of users who interact with the brand daily to improve their health and wellbeing. - Create creative strategy — you'll define how the brand looks, speaks, and feels at every touchpoint — from organic channels to major campaigns. - Multidisciplinary challenges — a blend of strategic work (creative direction, channel strategy), management (operations, team), and hands-on design. - Work in the US market — the opportunity to compete with the strongest brands in the category (Headspace, Calm, and others). Definite pluses: - Experience in consumer tech / health & wellness / lifestyle products. - Understanding of motion design and the ability to create or art-direct animations. - Experience with 3D graphics or AI tools for visual generation. - Knowledge of marketing frameworks and understanding of the funnel (awareness → retention). - Experience with PR visuals, podcasts, and events. - English at Upper-Intermediate level or above. 💪🏻WHAT WILL YOU ENJOY MOST ABOUT BEING AT LIVEN? - Culture of Curiosity: a place for explorers who embrace the unknown and achieve stellar results even when there’s no playbook. - Growth through Impact: your professional evolution is directly tied to the value you bring to the product and the business. - Global Impact: develop a product that supports the mental well-being of millions of users worldwide every day. - Trust and Ownership: the freedom to act, coupled with high responsibility for the outcome. - Expert Community: access to professional clubs, specialized training, a knowledge base, and a library for your continuous learning. - Space for Focus: autonomous offices in Kyiv and Warsaw with breakfasts, lunches, lounge areas, walking pads, and massage chairs. - Sports Community: a running club, yoga, boxing, rock climbing, and functional training to keep you energized. - Medical Insurance and a stable social package. - Well-being Program: We care about the mental health of our team as much as we care about our users. - Support during the war: we provide conditions for stable work and contribute to Ukraine's recovery together. Still on Day 1: A Constant Expedition We’ve reached a scale we’re proud of, but inside, we keep the "Day 1" spirit — constantly asking questions, testing hypotheses, and adapting to new contexts. If you are driven by new challenges and want to empower the team with your vision, let’s connect. Fuel your curiosity at Liven 🔎