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ManagerFull-timeAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to join Howly, a global multi-product company within venture builder SKELAR. This role focuses on driving marketing initiatives for our four powerful products operating on international markets.
Key Responsibilities
- βWork with marketing funnels with a focus on search advertising
- βLead and develop the A/B testing process - responsible for the full cycle of A/B testing: from hypothesis generation and prioritization to experiment design, launch, coordination with involved teams, results analysis, and effect evaluation
- βCompetitive analysis and insights - systematically track competitors, market, and user behavior, identify new growth opportunities
- βCross-functional interaction - closely collaborate with product, marketing, content, design, and development teams to implement marketing initiatives and tests
Requirements
- βStrong analytical abilities - experience working with data, statistics, metrics; ability to see user needs behind numbers and make conclusions
- βMarket research and insight discovery - ability to find what really bothers users and transform it into messages and value propositions
- βPractical approach to hypotheses - ability to evaluate priority and potential impact of a hypothesis
- βCommunication skills - ability to explain ideas to the team so they are understood and supported
- βFlexibility and proactivity - ability to work in a fast-paced and highly competitive environment where markets and campaigns change every week
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