sofarsounds

About sofarsounds

Sofar Sounds operates at the intersection of music and community, creating intimate live music experiences in unique, non-traditional venues. Founded in London in 2012, the company has grown into a global phenomenon, bringing together musicians and audiences in unexpected locations such as living rooms, rooftops, and gardens. Sofar’s mission is to humanize music by fostering genuine connections between performers and listeners in an authentic, unscripted setting. The platform has expanded from its UK origins to host thousands of shows in over 100 cities worldwide, redefining how people discover and engage with live music. Sofar Sounds offers a curated series of private concerts featuring diverse genres, from folk and jazz to electronic and world music. Each show is hosted in a unique space, with a limited audience of 30-50 people, ensuring an immersive and personal experience. The company’s platform also includes a digital component, allowing users to discover upcoming events, book tickets, and even apply to perform. Their target audience includes music enthusiasts seeking alternative concert experiences, emerging artists looking for exposure, and hosts interested in transforming their spaces into temporary venues. The emphasis on discovery and spontaneity sets Sofar apart from traditional concert promoters. Sofar Sounds has carved out a distinctive niche in the live music industry, becoming a leader in the "secret gig" movement. The company’s innovative approach has earned it recognition from major media outlets and collaborations with renowned artists and brands. By prioritizing intimacy and authenticity, Sofar has not only disrupted the concert industry but also created a global community united by a shared love of music. Their ability to blend technology with grassroots curation has positioned them as a forward-thinking force in the evolving landscape of live entertainment.