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SeniorFull-timeMachine LearningData ScienceAI
Salary Range
$93,925 - $127,075 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior Lifecycle Marketing Manager to join our team and drive Crypto planning and ongoing growth for our product and its features. This role involves delivering a strong marketing plan and working cross-functionally with various teams to achieve shared business OKRs.
Key Responsibilities
- →Develop comprehensive lifecycle marketing strategies to drive Crypto account opens, first-time funding, and ongoing trading activity.
- →Collaborate with cross-functional teams to ensure alignment of marketing efforts with product and business goals.
- →Plan personalized multi-channel lifecycle marketing campaigns that drive initial trades, recurring buys, and portfolio diversification.
- →Design and deploy educational content strategies to help members navigate the complexity of the crypto market.
- →Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing based on KPIs.
- →Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
- →Report on lifecycle channel, campaign, and program performance, sharing insights with marketing and business leadership.
- →Collaborate with the data science team to develop reporting frameworks and provide actionable insights to stakeholders.
- →Direct campaign priorities with Lifecycle Marketing Tech Ops.
Requirements
- ✓Bachelor’s Degree in Business, Finance, Marketing, or a technical field (or equivalent experience).
- ✓6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
- ✓A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding, and retention activities at scale.
- ✓Strong analytical skills with experience using various testing methodologies.
- ✓Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
- ✓Effective verbal and written communication skills.
- ✓Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
- ✓Experience working in a regulated industry (FinTech, Crypto, or Wealth Management) is highly preferred.
- ✓Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.
- ✓Genuine interest in the crypto ecosystem; you understand the difference between Bitcoin and Ethereum and keep a pulse on market trends.
