Head of Marketing at Sola Insurance

ABOUT SOLA Hi, I'm Brayden, Founder at Sola, and I'll be leading the hiring for this role. Most insurance marketing is damage control. The product is broken and the job is to make it sound like it isn't. We built something that doesn't need that treatment. Sola owns every layer of insurance, and that's what lets us build the best insurance products in the world. This is the role that changes what people think insurance can be, and for the first time, you'll have a product that actually deserves it. I look forward to meeting you, Brayden THE ROLE We need a marketer who can build and scale. Sola is at an inflection point. We have a product that works, thousands of agents who trust us, and real momentum behind us. Now we need someone to come in, set the foundation for how marketing operates at Sola, and help us get to the next level. We want someone who has been in the early innings before, ideally someone who has taken a company from seed or Series A into real scale, and is genuinely hungry to do it again. Not someone coasting on a strong resume, but someone who sees this as the right opportunity at the right time and wants to make their mark on it. You’ll work directly with the founders, shape how marketing runs at Sola, and own the full picture: brand, content, agent marketing, demand gen, PR, and the vision for what this function grows into. SCOPE OF RESPONSIBILITIES Brand - Own how Sola looks, sounds, and shows up across every touchpoint, and hold the line on quality when things get busy - You have a strong eye for what works and what doesn’t, and everything that goes out the door should reflect that - Lay the brand foundation that carries us into new markets and products without losing what makes Sola distinct Agent & Community Marketing - Our agents are how we grow, so build marketing programs that genuinely serve them and give them real reasons to champion Sola - Develop the assets, content, and enablement tools that make it easier for agents to sell and harder for them to leave - Get deep on the independent agent community: what they care about, where they spend their time, and what it takes to earn their trust Content & Communications - Own everything we publish: website, email, social, and blog, and hold the bar high - This role requires someone who can write, not just direct others who do - Build a PR presence that gets Sola into the conversations that matter. - Help our founders and team show up as credible, interesting voices in the future of home insurance Demand Generation - Build and run campaigns that grow our agent network and put Sola on homeowners’ radar - Own our paid, SEO, and social channels with a focus on getting real results out of a lean budget - Set up tracking and measurement that reflects what’s working, and be willing to cut what isn’t Product Marketing - Home insurance is complicated enough without us making it harder to understand, translate what we offer into messaging that clicks for both agents and homeowners - Work closely with product and sales to develop go-to-market strategies for new launches and market expansions - Stay sharp on the competitive landscape so that we’re never caught off guard Building the Function - Establish how marketing works at Sola: the priorities, the metrics, the processes, and the longer-term vision for the team - As we grow, help define what roles we need and play an active part in hiring them - Get strong work out of outside vendors and freelancers without letting budgets balloon - Put the right systems in place so the team can move quickly without things falling through the cracks REQUIREMENTS - 8+ years in marketing - You’ve built a marketing function before, not stepped into one that was already running - Strong generalist with real depth across brand, content, demand gen, and comms, not someone who’s good at one thing and calls themselves a generalist - A strong writer with a strong eye for design and quality, the kind of person who notices when something is off and cares enough to fix it - Comfortable working through ambiguity and figuring things out without waiting to be pointed in a direction - Genuinely understands community, because agents, homeowners, and partners are people with real relationships, not just segments in a CRM - Uses data to drive decisions, not to rationalize ones that were already made EVEN BETTER IF YOU - Have experience in a regulated industry where trust is the product - Have a track record of taking a company from Series A through B and beyond - Have managed a rebrand or major brand evolution - Spent meaningful time at early-stage startups somewhere in the seed through Series B range - Built trusted communities in the area you have marketed - Have a real point of view on where insurtech is going and can back it up BENEFITS & PERKS - $155,000–$175,000 base salary + bonus + equity - Medical, dental & vision insurance - Unlimited PTO - Daily lunches and snacks in the office OUR VALUES - We are a team of owners. Every role at Sola has a direct and measurable impact on the success of the company. - The best idea always wins. We leave egos at the door, no matter the title. - Always raise the bar. Our goal: improve at least 1% every day. - Customer and partner driven. Our north star is delivering the best experience to the people we serve. - Results focused. We’re a hands-on, results-oriented team with a bias for action. - Ask why, stay curious. Curiosity drives progress. We question the status quo and learn every day. Equal Opportunity Employer Sola Technologies Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status.