Senior Marketing Solutions Architect at Sonyinteractiveentertainmentglobal

Why PlayStation? PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. PlayStation’s mission is to revolutionize the gaming experience through innovative technology, outstanding storytelling, and seamless connectivity. As a leader in the gaming industry, we aim to build immersive worlds that captivate millions of players globally. Join us and be part of a team that values diversity, creativity, and collaboration to drive the future of gaming. This Information Technology role is outstanding! You'll be working at the intersection of technology and marketing, enabling data-driven personalization and flawless customer experiences. Collaborate with world-class marketing partners to improve audience creation and campaign delivery processes, and build scalable solutions across customer data and marketing automation ecosystems. Your expertise will help evaluate and advise on architectural decisions that impact Adobe, Salesforce, and other platforms. We are seeking an ambitious individual with a vendor-agnostic approach to assess tradeoffs, recommend solutions aligned to our business needs, and evolve PlayStation’s customer data and activation architecture to support our strategic marketing goals. Qualifications The ideal candidate will come from a consulting background. This role involves frequent client interactions and problem solving. Key skill and experience includes: • Proficiency in CDP and marketing automation platforms, capable of assessing solutions such as AEP, Salesforce, and others from both an architectural and business enablement standpoint • Experience crafting scalable audience, identity, and activation frameworks that extend beyond a single toolset and support a flexible, future-ready marketing technology strategy • Marketing enablement experience, and a deep understanding of campaign lifecycles and audience creation • Experience with AEP (including Customer Journey Analytics, Real-time CDP, and Journey Optimizer), Salesforce (including Marketing Cloud and Data Cloud), or similar enterprise marketing tools • Intermediate-level SQL capabilities • Solid understanding of HTML and web protocols • Intermediate JavaScript skills • Experience with custom schema definition using Snowplow, Segment, Google Analytics 4 or similar • Web API usage experience • SaaS or other software implementation experience • Experience in large-scale software engineering organizations (Agile or related experience) • Experience with Adobe Target - nice to have • Japanese language proficiency a strong plus but not required Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below.$147,700—$221,500 USDPlease note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.