Senior Manager, Customer Lifecycle Marketing at Sproutsocial

Description Sprout Social is looking to hire a Sr. Manager, Customer Lifecycle Marketing on the Marketing team. Why join Sprout's Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong. What you’ll do • Team Leadership: Oversee a best-in-class team that develops and implements end-to-end programs to build trust, drive product usage and deepen our relationships with customers at scale. • Champion our Customers: Act as the primary driver for multi-channel communications that drive customers’ successful navigation of the journey from adoption to retention and advocacy, using your expertise to guide and inform cross-functional programs that impact experiences across the customer journey. • Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Lifecycle Marketing team, but to transform the way the team works and what they deliver to the business. • Collaborate for Success: Partner closely with partners within Customer & Integrated Marketing, Customer Success, Marketing Operations, Product and Revenue Operations to align strategies and scale impact. • Enthusiastically Solve Ambiguous Challenges: Use expertise and influence to guide major cross-functional efforts to change how we show up for our customers through collaboration, clean data, system integrations, automation, scalable program design and impeccable project management. What you’ll bring We’re looking for an experienced team leader and enthusiastic people manager, with strong cross-functional collaboration skills and the desire to get things done. You are passionate about the customer at all stages in the lifecycle and possess an extensive understanding of customer marketing strategies to deliver impact at scale at each inflection point. You are highly curious, with a strong desire to understand the whys behind the whats, and thrive on building strategic cross-functional programs that scale with a rapidly changing business environment. You're comfortable navigating ambiguity, aligning stakeholders and making an impact through thoughtful collaboration and seamless execution. The minimum qualifications for this role include: • 8+ years of experience in Customer Marketing, Lifecycle Marketing or Customer Communications • 5+ years of experience in a fast-paced SaaS or B2B tech environment • 2+ years of experience in direct people management with remote teams • Demonstrated ability to translate business needs into applicable marketing strategies that then are executed as effective customer-facing programs Preferred qualifications for this role include: • Excellent communication and storytelling skills, with the ability to craft compelling narratives that guide customers from use cases to social media strategies to product how-tos • Exposure to Customer Marketing tools such as Marketo, Gainsight (both Customer Success and Community products), and Base.ai or similar • High attention to detail and cross-functional and collaborative project management experience • Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams • Proven ability to develop and maintain a magnetic team culture that not only inspires and engages direct reports but also compels others across the business to want to work with you/them How you’ll grow Within 1 month, you’ll plant your roots, including: • Completing onboarding and meeting key cross-functional partners across Marketing, Customer Success and Operations teams • Getting oriented to Sprout’s customer lifecycle programs and supporting tools • Building a deep understanding of our customers, personas and products. • Understanding priorities of your role and begin identifying opportunities for team and program improvement Within 3 months, you’ll start hitting your stride by: • Taking ownership of key team and cross-functional rituals • Expanding your understanding of the communications roadmap and in-flight programs to manage prioritization of work for the Customer Lifecycle team • Partnering with Customer & Integrated Marketing and Customer Success team partners to understand shared processes and audiences • Launching your first customer-facing program Within 6 months, you’ll be making a clear impact through: • Driving and delivering 2H priorities and roadmap, as well as mid-year team reviews • Using your deep understanding of the customer journey to identify strategic areas of opportunity to improve Lifecycle onboarding and adoption programs and processes • Actively tracking engagement and business impact metrics • Serve as the point person across Sprout for Customer Lifecycle programs and processes Within 12 months, you’ll make this role your own by: • Influencing how Sprout approaches Customer Lifecycle Marketing holistically—from data and systems to campaign execution and reporting • Offering a roadmap to further evolve our ability to support our customers’ success at scale throughout the lifecycle • Surprise us! Use your unique ideas and abilities to change your team in beneficial ways that we haven’t even considered yet Of course, what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager. Our Benefits Program We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program: • Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. • Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources. • Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match). • Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind. • Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year. • Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family. • Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being. • Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet. • Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations. • Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line. *This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits. Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter. Individual base pay is based on various factors, including whether you’re located in Zone 1 or Zone 2, as well as relevant experience and skills. In the United States, we have two geographic pay zones. For this role, the expected base pay ranges for new hires are: • Zone 1 (New York, California, Washington): $160,000-$220,000 USD annually • Zone 2 (All other US states): $146,000 -$200,000 USD annually The listed ranges represent earning potential in this position. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed. Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package. Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report. If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at [Upgrade to PRO to see contact]. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation). For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. #LI-REMOTE Sprout Social Inc. and its subsidiaries process personal data submitted through your application to assess your qualifications for employment and to inform our hiring decision and, where applicable, for required governmental reporting. For more information, please review Sprout's Global Applicant Privacy Notice.