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ManagerFull-timeGoAIAPI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Storyblok is seeking a dynamic Product Marketing Manager to drive product-led growth for our marketing leading CMS. This role involves developing go-to-market strategies, creating compelling product messaging, and driving customer acquisition and engagement.
Key Responsibilities
- →Optimize the end-to-end developer onboarding experience, reducing friction from sign-up to first successful implementation
- →Identify drop-off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time-to-first-value
- →Strengthen technical persona messaging for developers, architects, and technical decision-makers
- →Own key landing pages and the evolution of the website’s messaging architecture
- →Write and design email nurture campaigns to guide users through onboarding and support feature adoption
- →Analyze patterns in PLG user behavior and identify areas of dropoff or opportunities for improvement
- →Drive A/B tests for website, in-app experiences, email communications, and onboarding flows
- →Plan and execute in-app messaging and align it with campaign narratives and product launches
- →Improve onboarding flows across key user segments
- →Develop and refine buyer personas specific to self-serve and PLG audiences
Requirements
- ✓Marketing or related educational degree
- ✓5+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
- ✓Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
- ✓Deep understanding of our business, customers, partners, and the larger ecosystem
- ✓Ability to combine analytical thinking with creative messaging
- ✓Hands-on mentality
- ✓Passionate about analyzing data and optimizing user experience
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