Head of Marketing / CMO at Superpower

We are seeking one of the best marketers in the world. If you are applying, you are likely in the top 50 DTC marketers on earth. You want to be part of what could be the most important project of your life. You want to work alongside a small team of some of the world’s most talented operators. You want to go big. You will own marketing, budget allocation, team building, campaigns, and creating the first legendary lifestyle brand in health. This role is extremely demanding. You're managing a team. You're running budgets in the tens of millions. You're sitting across multiple channels and products. The company's trajectory depends on what you create. ABOUT THE ROLE You will own the full marketing function at Superpower - from brand and storytelling to media buying, lifecycle, and conversion. This is the person who connects every touchpoint a potential member has with Superpower into a cohesive, high-performing system. You'll inherit a strong foundation: a performance marketing leader already executing paid channels, a strong production team, and a product with incredible PMF that members love. Your job is to tie it all together - build the brand, scale the content machine, optimize the funnel, and make Superpower the defining name in health. This is a player-coach role. At Superpower, everyone is an IC including leadership. You'll set the strategy and execute alongside your team. If you're someone who writes copy, reviews creative, digs into funnel data, AND builds the roadmap - this is your role. KEY RESPONSIBILITIES: - Brand & Positioning: - Co-own Superpower's brand strategy - voice, visual identity, messaging architecture, and market positioning (Alongside our Head of Media & Design) - Develop and protect brand guidelines across every channel and touchpoint - Craft the narratives that make Superpower the category-defining company in preventive health - Traditional Marketing Flows: - Build and optimize high-converting landing pages that are on-brand, clear, and designed to move visitors to members - Architect marketing campaigns that work at scale - product launches, seasonal pushes, partnerships, and moments that put Superpower in front of new audiences - Own the marketing side of key funnels: ad → landing page → checkout, ensuring message consistency and conversion at every step - Develop campaign playbooks that are repeatable - so every launch doesn't start from scratch - Growth Strategy & Paid Oversight: - Set the overall growth strategy and marketing roadmap aligned with company goals - Provide strategic direction for paid acquisition channels (Meta, Google, etc.) - we have a strong execution leader already in place - Allocate budget and resources across channels based on performance and strategic priorities - Identify and test new growth channels and partnerships - Team Leadership: - Lead and grow the marketing team - hire A-players, set high standards, and develop talent - Foster a culture of speed, ownership, and creative excellence - Collaborate cross-functionally with product, engineering, clinical, and operations - Build scalable systems and workflows so the team can move fast without breaking things QUALIFICATIONS - Experience: - Ran marketing budgets over tens of millions - Scaled a DTC brand to over $100m in revenue, ideally from <$50m to >$500m - Demonstrated ability to build and lead high-performing marketing teams - Skills and Competencies: - Exceptional brand instincts - you know how to tell stories that make people feel something and then act - Strong analytical chops - comfortable in dashboards, cohort data, and funnel metrics. You make decisions with data, not gut alone - Hands-on content skills - you can write compelling copy, review creative, and set a high bar for quality - Deep understanding of lifecycle marketing, email/SMS, and conversion optimization - Fluency across social platforms and organic content strategy - Mindset: - AI-native - you use AI tools daily to move faster and multiply your output. You're excited about the frontier of AI-assisted marketing, not intimidated by it - Founder mentality - you think like an owner, not a manager. High agency, resourceful, scrappy. You see a problem and solve it before anyone asks - Results-driven with a bias toward action and experimentation over perfection - Comfortable with ambiguity and rapid iteration in a fast-moving startup environment - Copywriting ability that goes beyond "good enough" ABOUT SUPERPOWER Superpower is a new health system on a mission to extend and enhance human life. We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides. Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth. You can find more about us below: - superpower.com/series-a [Upgrade to PRO to see link] - Superpower Overview [Upgrade to PRO to see link] - Culture at Superpower [Upgrade to PRO to see link] Company Philosophies - We are all here to genuinely do our life’s best work - Insanely high talent bar, never settling. A players only (see Steve Jobs [Upgrade to PRO to see link] - We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first - We aim to set the gold standard for team health culture on the planet — live the ethos! Investors - Forerunner [Upgrade to PRO to see link] (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A) - 8VC [Upgrade to PRO to see link] (leading health and bio investor) - Evan Moore [Upgrade to PRO to see link] (Founder of Doordash; Partner at Khosla Ventures) - Cyan Bannister [Upgrade to PRO to see link] (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world) - Balaji Srinivasan [Upgrade to PRO to see link] (ex-Coinbase CTO and angel, ex-General Partner at a16z) - Arielle Zuckerberg [Upgrade to PRO to see link] (active angel, tech leader, relatively famous brother) - Cameron & Tyler Winklevoss [Upgrade to PRO to see link] - Susa Ventures [Upgrade to PRO to see link] (tier 1 healthcare VC) - Bond Capital [Upgrade to PRO to see link] (General Partner Jay Simons [Upgrade to PRO to see link] early-stage fund within Bond) - Long Journey Ventures [Upgrade to PRO to see link] (investor in Uber, Notion, Loom, Affirm etc.) - Influencers - Shaan Puri [Upgrade to PRO to see link] (angel and podcast host of my first million) - Brooke Monke [Upgrade to PRO to see link] (50 million followers across socials) - Logan Paul [Upgrade to PRO to see link] - Steve Aoki [Upgrade to PRO to see link] - Justin Mares [Upgrade to PRO to see link] (founder of Truemed) - Giannis Antetokounmpo [Upgrade to PRO to see link] - Kylian Mbappé [Upgrade to PRO to see link] We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.