Senior Lifecycle Marketing Manager (Heypolo) at surfshark

We’re building HeyPolo – a privacy-first smart location-sharing app that helps families and friends stay connected, safe, and in control. HeyPolo is designed for meaningful connection without intrusive tracking: real-time updates, consent-based sharing, and intuitive safety features that put users in charge of their data and peace of mind.  If you’re excited by real user impact, privacy-centered innovation, and building something from scratch with a small, autonomous team, read ahead If you want to: • Take full ownership of the lifecycle marketing strategy (email, push, in-app); • Build comprehensive lifecycle journeys from scratch, covering onboarding to winback; • Design and implement automated flows using Iterable or similar platforms; • Drive key metric improvements across the funnel: activation, conversion, retention, and churn; • Conduct structured A/B tests on messaging, timing, and segmentation; • Collaborate closely with product and data teams on events, triggers, and segmentation; • Create high-performing lifecycle messaging with design and content teams; • Own lifecycle reporting and feed insights into the overall growth strategy. And you can check off: • Proven hands-on experience in lifecycle, CRM, or retention marketing; • Familiarity with Iterable, Braze, Customer.io, or similar platforms; • Proven track record of improving activation, conversion, and retention metrics; • Strong understanding of user journeys and funnel optimization; • Data-driven approach with experience in A/B testing and performance analysis; • Ability to prioritize high-impact opportunities and execute quickly; • Strong collaboration skills across product, design, and analytics teams. Bonus points if you: • Have experience with subscription or SaaS products; • Have worked on mobile app lifecycle marketing (iOS/Android); • Are familiar with attribution tools and product analytics platforms (e.g. AppsFlyer, Mixpanel, Amplitude). Here’s the deal: • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development; • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks; • Tools of your choice: choose technical equipment and the tools you need to do your best; • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations; • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs; • Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world; • Premium Surfshark accounts: for you, your family, and friends; • Gross salary: 2700-4700 Eur/month for the Lithuanian market, 11900-20000 Pln/month for the Polish market. It may vary depending on your skills and experience.