Business Analyst, Digital Media at Taboola

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About Taboola

Taboola is a leading global technology company specializing in artificial intelligence-driven content discovery and advertising solutions. Operating at the intersection of media, technology, and marketing, Taboola helps publishers monetize their content and enables advertisers to reach targeted audiences through personalized recommendations. Founded in 2006 and headquartered in New York City, the company has established itself as a pioneer in the content discovery space, leveraging machine learning to connect users with relevant articles, videos, and products. Taboola’s core offerings include a discovery platform that analyzes user behavior to deliver tailored content suggestions, an advertising network that allows brands to promote their products across premium publisher sites, and analytics tools to measure campaign performance. Key features of the platform include real-time optimization, cross-device targeting, and seamless integration with major publishers and advertisers. The company primarily serves large-scale media organizations, e-commerce brands, and digital marketers who seek to enhance user engagement and drive conversions through data-driven insights. With a presence in over 30 countries and partnerships with thousands of top-tier publishers, Taboola has solidified its position as a market leader in the content discovery industry. The company’s unique value proposition lies in its ability to bridge the gap between content creators and consumers, while also providing advertisers with highly effective, non-intrusive ad placements. Taboola’s innovative approach to AI-driven recommendations has earned it numerous industry accolades and a reputation for driving measurable results in the digital media landscape.

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