Director of Growth Marketing at Tavahealth

ABOUT TAVA HEALTH At Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it. We’re a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you. ABOUT THE ROLE The Director of Growth Marketing will drive growth strategy and execution for Tava Health’s B2B and B2C go-to-market motions - scaling both the number of clients we care for and the number of providers and partners we serve. They will lead a team and be a hands-on operator who works cross-functionally to drive measurable outcomes that achieve or exceed established targets. This is a builder’s role for someone equally comfortable setting strategy, building and managing campaigns, and diving deep into data to understand what’s happening in their business, why it’s happening, and what to do going forward. RESPONSIBILITIES B2B — EHR ADOPTION - Lead demand generation campaigns targeting therapists and psychiatric providers in individual and small-group practices to drive adoption of Tava platforms and tools. - Build multi-channel acquisition funnels, optimizing for KPIs such as CPL, CAC, and LTV. B2B — PROVIDER & ENTERPRISE LEAD GENERATION - Design campaigns to attract licensed therapists and psychiatric providers to join the Tava provider network. - Drive awareness and inbound demand from employers, health insurers, Employee Assistance Programs, and other enterprise partners. - Support Sales with ABM strategies and nurture programs. B2C — MEMBER ACQUISITION - Own strategy and execution across paid search, paid social, connected TV (CTV), programmatic, affiliate/partnership marketing, and other B2C acquisition channels. - Manage full-funnel acquisition and conversion optimization, and maintain a rigorous analytical framework for CAC/LTV-based channel investment decisions. LEADERSHIP & OPERATIONS - Lead and develop the growth marketing team. - Manage the growth marketing budget and agency/vendor relationships. Own growth KPIs, and conduct regular, actionable business reviews with key stakeholders. - Foster a culture of rapid, but disciplined experimentation: design tests, analyze results, and scale what works. REQUIREMENTS - 12+ years of growth marketing experience with a track record of driving measurable, outsized growth. - 3+ years leading the growth marketing function at a high-growth company, including managing a team. - Deep expertise in performance marketing channels such as paid search, paid social, CTV, affiliate, and programmatic. - Strong B2B demand generation experience with SMB and/or enterprise audiences. - Excellent analytical skills with fluency in attribution modeling, marketing analytics platforms, media mix modeling, CAC/LTV frameworks, and budget/revenue forecasting. - Proven ability to partner with product, product marketing, and engineering teams on landing page and funnel experimentation and optimization. - Strong bias for action. - The ability to think creatively about the user experience, and a deep desire to transform and optimize it. - Demonstrated ability to communicate clearly to executive leadership. PREFERRED - Experience in healthcare, mental health, or a regulated industry; familiarity with EHR or other provider-facing SaaS products. - Advanced skills in the application of AI in Marketing and in writing SQL. - Experience partnering with Brand teams to achieve top-of-funnel objectives in paid and organic channels. - Demonstrated expertise ensuring HIPAA-compliance in data transmission to demand and analytics partners. WHY YOU'LL LOVE WORKING WITH US Enjoy working remotely in this full-time, salaried position with Tava. We offer a highly competitive benefits package, including: - Competitive salary and stock options - Tava mental health benefit – free access to therapy for you and your family - Medical and dental insurance – for you and your dependents - Monthly HSA contributions - Generous PTO and paid holidays - Work from home - Paid parental leave - Weekly team lunches - Opportunity to shape a growing company and culture --- *For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Indiana, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Tennessee, Texas, Utah, and Washington. Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future. All hiring activities at Tava Health are handled by company representatives using @tavahealth.com [Upgrade to PRO to see link] or @us.tavahealth.com [Upgrade to PRO to see link] email addresses. Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at [Upgrade to PRO to see contact] Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.