Lifecycle Marketing Manager at Tavahealth

Tavahealth

Remote·1w ago

ManagerFull-time

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking a Lifecycle Marketing Manager to join Tava Health's growing team. This critical role will focus on developing and executing our user lifecycle strategy to drive provider signups and increase session counts for our mental health platform.

Key Responsibilities

→Develop and own the end-to-end lifecycle marketing strategy with a focus on provider performance
→Identify key moments in the user journey to optimize messaging and insert new campaigns
→Spearhead initiatives to increase client signups and completed sessions
→Design, implement, and manage automated, multi-channel marketing campaigns
→Rigorously test and iterate on campaign elements to improve performance metrics
→Manage and utilize marketing automation platforms like Iterable or HubSpot
→Build, QA, and deploy responsive email and SMS templates
→Monitor, analyze, and report on campaign performance

Requirements

✓Bachelor’s degree in Marketing, Communications, Business, or related field
✓3-5 years of experience in lifecycle marketing, CRM management, or email marketing
✓Expertise in driving measurable conversions
✓Hands-on experience with marketing automation platforms (Iterable, Hubspot preferred)
✓Strong strategic thinking and copywriting skills
✓Proficiency in setting up and analyzing A/B tests
✓Basic knowledge of HTML/CSS for template creation
✓Excellent analytical skills and data-driven decision making