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Mid LevelFull-time
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Growth Marketing Associate to join our team at The Global Talent Co. This role focuses on scaling the company’s paid media and performance creative efforts for a rapidly growing D2C pet wellness brand.
Key Responsibilities
- →Manage day-to-day execution, optimization, and reporting of growth campaigns across Meta, TikTok, influencer, and other performance channels
- →Collaborate with creative partners, designers, and influencers to maintain a steady pipeline of high-performing ad creatives
- →Set up, test, and analyze experiments related to creative, discounting, user journey, and attribution
- →Track and report on key KPIs, providing insights and recommendations to improve ROI and campaign efficiency
- →Work cross-functionally with marketing, product, and analytics teams to align campaigns with broader brand initiatives
- →Identify and test emerging growth channels, tools, and technologies to stay ahead of performance trends
- →Manage cost tracking, campaign setup, and performance data accuracy
- →Get hands-on with creative production when needed — developing mockups, testing ad variations, and QA’ing tracking links
- →Support seasonal campaigns, brand launches, and product expansions through data-backed execution and experimentation
Requirements
- ✓4+ years of experience in growth marketing, ideally within a D2C e-commerce or subscription brand
- ✓2+ years of hands-on Meta media buying experience
- ✓Strong understanding of performance marketing metrics (CPM, CVR, CAC, LTV, ROI)
- ✓Experience collaborating with designers, influencers, and creative partners to produce engaging ad content
- ✓Analytical mindset with strong proficiency in Excel/Google Sheets and GA4; basic SQL a plus
- ✓Creative intuition — you know what performs, why it works, and how to scale it
- ✓Proactive, entrepreneurial, and results-driven, with the ability to thrive in fast-paced, ambiguous environments
- ✓Team player with excellent communication and presentation skills
- ✓Passion for growth marketing, experimentation, and — of course — dogs
- ✓Ability to work aligned to EST business hours
